Description
SWOT ANALYSIS OF HTC
HTC Parent Company Category Sector Tagline/ Slogan USP HTC Mobile phone Handsets Telecommunication Quietly Brilliant ; Smart mobility One of the best implementation of Android OS STP Segment Target Group Stylish and smart touch phones Urban people from middle and upper income class Device which is helps in communication and also serves as an entertainment device SWOT 1.Known for best overlay of Android OS with HTC interface 2.High product quality 3.Highly popular in the urban market 1.Mostly Touch phones 2.Limited of advertising and marketing 3.High price 1.Growing and untapped market for Android 1.Threat from cheaper substitutes 2.Other prominent brands Competition
Positioning
Strength
Weakness Opportunity
Threats
Competitors
1.Samsung Galaxy 2.Sony Ericsson Xperia 3. LG Optimus 4.Apple iPhone
doc_992948268.docx
SWOT ANALYSIS OF HTC
HTC Parent Company Category Sector Tagline/ Slogan USP HTC Mobile phone Handsets Telecommunication Quietly Brilliant ; Smart mobility One of the best implementation of Android OS STP Segment Target Group Stylish and smart touch phones Urban people from middle and upper income class Device which is helps in communication and also serves as an entertainment device SWOT 1.Known for best overlay of Android OS with HTC interface 2.High product quality 3.Highly popular in the urban market 1.Mostly Touch phones 2.Limited of advertising and marketing 3.High price 1.Growing and untapped market for Android 1.Threat from cheaper substitutes 2.Other prominent brands Competition
Positioning
Strength
Weakness Opportunity
Threats
Competitors
1.Samsung Galaxy 2.Sony Ericsson Xperia 3. LG Optimus 4.Apple iPhone
doc_992948268.docx