Description
SWOT ANALYSIS OF HOUGHTON MIFFLIN HARCOURT
Houghton Mifflin Harcourt
Parent Company
Houghton Mifflin Harcourt
Category
Printing & Publication
Sector
Media and Entertainment
Tagline/ Slogan
To change people’s lives by fostering passionate, curious learners
Combines cutting-edge research, editorial excellence and technological USP innovation in teaching and learning environment
STP
Segment
Students of lower education
Target Group
Pre-K to 12th class education group
Positioning
Interactive result driven educational solutions
SWOT Analysis
1. World’s largest providers of pre-K–12 education solutions and one of its longest-established publishing houses 2. Deliver interactive, results-driven education solutions to 60 million students in 120 countries 3. A recognized leader in educational software and adventure games 4. Has also some stake in Cookbooks, Non-fiction, references and Science Strength 5. Strong brand name and a stable financial performance
1. Does not have any share in higher educational segment 2.More investment in the children segment Weakness 3.Distribution network is poor in developing countries
1.Developing ipad and android apps to make e-learning easier 2.Expanding into other segments strategically to ensure growth Opportunity 3.Strategic alliances to increase ease of distribution
1. Intense competition by the regional publishers of different countries 2.Rapid changes in the educational structure of different countries 3.Global players entering into the children’s segment due to high Threats margins
Competition
1.Scholastic Corporation 2.Holy Faith International Competitors 3.Cengage learning
doc_548512808.docx
SWOT ANALYSIS OF HOUGHTON MIFFLIN HARCOURT
Houghton Mifflin Harcourt
Parent Company
Houghton Mifflin Harcourt
Category
Printing & Publication
Sector
Media and Entertainment
Tagline/ Slogan
To change people’s lives by fostering passionate, curious learners
Combines cutting-edge research, editorial excellence and technological USP innovation in teaching and learning environment
STP
Segment
Students of lower education
Target Group
Pre-K to 12th class education group
Positioning
Interactive result driven educational solutions
SWOT Analysis
1. World’s largest providers of pre-K–12 education solutions and one of its longest-established publishing houses 2. Deliver interactive, results-driven education solutions to 60 million students in 120 countries 3. A recognized leader in educational software and adventure games 4. Has also some stake in Cookbooks, Non-fiction, references and Science Strength 5. Strong brand name and a stable financial performance
1. Does not have any share in higher educational segment 2.More investment in the children segment Weakness 3.Distribution network is poor in developing countries
1.Developing ipad and android apps to make e-learning easier 2.Expanding into other segments strategically to ensure growth Opportunity 3.Strategic alliances to increase ease of distribution
1. Intense competition by the regional publishers of different countries 2.Rapid changes in the educational structure of different countries 3.Global players entering into the children’s segment due to high Threats margins
Competition
1.Scholastic Corporation 2.Holy Faith International Competitors 3.Cengage learning
doc_548512808.docx