Description
SWOT ANALYSIS OF HOTMAIL
Hotmail
Parent Company
Hotmail Incorporation (Acquired by Microsoft)
Category
Website- Email
Sector
Media and Entertainment
Tagline/ Slogan
Hotmail: Free, trusted and rich email service. Get it now
USP
Efficient, customizable and easy to use email service provider
STP
Segment
Internet utilizing computer users
Target Group
Youth and professionals utilizing Email facilities
Positioned as a pioneer in email service provider market who constantly Positioning tries to be more efficient
SWOT Analysis
1.Available in over 36 different languages 2. One of the first entrants in the email service providers’ market 3.A massive customer base of over 360 million users, the largest in the market Strength 4. Integrated with different windows live features
1.Growing popularity of Gmail and Yahoomail 2.Absence in physical markets leading to restricted reach to masses 3.Inefficient organizing and sorting of Emails Weakness 4.Inability to match innovations by other email service providers
1. The untapped markets out of internet reach 2.Future innovations can attract more customers 3.Affiliations to different mobile service providers for integration of Opportunity Hotmail on mobile phones
1.Current competitors in the market 2.Social networking websites Threats 3. Newly emerging email service providers
Competition
1.Yahoomail 2.Gmail Competitors 3.Rediff mail
doc_550541916.docx
SWOT ANALYSIS OF HOTMAIL
Hotmail
Parent Company
Hotmail Incorporation (Acquired by Microsoft)
Category
Website- Email
Sector
Media and Entertainment
Tagline/ Slogan
Hotmail: Free, trusted and rich email service. Get it now
USP
Efficient, customizable and easy to use email service provider
STP
Segment
Internet utilizing computer users
Target Group
Youth and professionals utilizing Email facilities
Positioned as a pioneer in email service provider market who constantly Positioning tries to be more efficient
SWOT Analysis
1.Available in over 36 different languages 2. One of the first entrants in the email service providers’ market 3.A massive customer base of over 360 million users, the largest in the market Strength 4. Integrated with different windows live features
1.Growing popularity of Gmail and Yahoomail 2.Absence in physical markets leading to restricted reach to masses 3.Inefficient organizing and sorting of Emails Weakness 4.Inability to match innovations by other email service providers
1. The untapped markets out of internet reach 2.Future innovations can attract more customers 3.Affiliations to different mobile service providers for integration of Opportunity Hotmail on mobile phones
1.Current competitors in the market 2.Social networking websites Threats 3. Newly emerging email service providers
Competition
1.Yahoomail 2.Gmail Competitors 3.Rediff mail
doc_550541916.docx