Description
SWOT ANALYSIS OF HOT WHEELS
Hot Wheels
Parent Company
Mattel
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Go With the Winner
USP
Die cast toy car
STP
Segment
Toy cars
Target Group
Children and adult collectors
Positioning
Hot Wheels has all the adrenaline and speed of car races in scale
SWOT Analysis
1. Brand recall is very high 2. Organizes contests for car enthusiasts which increase brand loyalty 3. Has books and movies dedicated to the brand 4. Has a presence all over the world 5. Wide range of products for the customers to choose from Strength 6. Excellent branding through TVCs and print ads
1. Not too many car accessories not available Weakness 2. Can be easily imitated
1.Can add more car accessories Opportunity 2.Can add more product lines to its portfolio
1. Other retail toy stores 2.Outdoor games 3.Television 4.Computer games Threats 5.Internet
Competition
1.Brooklin Models 2.Western Models 3.Enchantment Land Competitors 4.Durham Classics
doc_142460037.docx
SWOT ANALYSIS OF HOT WHEELS
Hot Wheels
Parent Company
Mattel
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Go With the Winner
USP
Die cast toy car
STP
Segment
Toy cars
Target Group
Children and adult collectors
Positioning
Hot Wheels has all the adrenaline and speed of car races in scale
SWOT Analysis
1. Brand recall is very high 2. Organizes contests for car enthusiasts which increase brand loyalty 3. Has books and movies dedicated to the brand 4. Has a presence all over the world 5. Wide range of products for the customers to choose from Strength 6. Excellent branding through TVCs and print ads
1. Not too many car accessories not available Weakness 2. Can be easily imitated
1.Can add more car accessories Opportunity 2.Can add more product lines to its portfolio
1. Other retail toy stores 2.Outdoor games 3.Television 4.Computer games Threats 5.Internet
Competition
1.Brooklin Models 2.Western Models 3.Enchantment Land Competitors 4.Durham Classics
doc_142460037.docx