Description
SWOT ANALYSIS OF HONEYWELL INTERNATIONAL
Honeywell International
Parent Company
Honeywell International Ltd
Category
Conglomerates
Sector
Technology and Manufacturing
Tagline/ Slogan
We are Honeywell; If we say it, we'll do it
Honeywell, and its Five Initiatives (Growth, Productivity, Cash, USP People, and The Enablers) STP
Automation and control solutions, aerospace, performance materials Segment and technologies and transportation systems
Users of automation and control systems, Users of climate control equipment, Aircraft manufacturers, Airlines, Process industries, Target Group Manufacturers of passengers and commercial vehicles
Positioning
Sound strategy and the innovation in the way of doing SWOT Analysis
1. One of the largest American conglomerates 2. Employees over 130,000 people as a part of its work force 3. The company has its business in aerospace, engineering services, consumer products etc 4. Mergers and acquisitions have consolidated the position of the company and made it one of the strongest companies in US 5. Sub-brands like turbo chargers and thermostats are popular through retail outlets 6. Strong expenditure on research and development is a good way to Strength keep a strong market position
1. Allegations that the company didn't pay taxes hurt the brand image 2. Production of weapons in the past has also brought bad name to Weakness the company
1. Positive outlook for global aerospace and defense sector 2. Growth through tie-ups and acquisitions, especially in the emerging economies like India, China, Brazil etc can boost international market share Opportunity 3. Accelerating US turbocharged engine segment
1. Strict govt policies and environmental regulation affect operations 2. Economic fluctuations and currency devaluations affect the financial performance as it is an international company Threats 3. Heavy dependence on few suppliers Competition
1. ABB Ltd 2. BAE systems plc 3. Emerson Electric 4. Rockwell Collins Inc 5. Siemens AG 6. Rolls Royce 7. ITT Corporations 8. Johnsons Controls Competitors 9. GE General Electric
doc_152864940.docx
SWOT ANALYSIS OF HONEYWELL INTERNATIONAL
Honeywell International
Parent Company
Honeywell International Ltd
Category
Conglomerates
Sector
Technology and Manufacturing
Tagline/ Slogan
We are Honeywell; If we say it, we'll do it
Honeywell, and its Five Initiatives (Growth, Productivity, Cash, USP People, and The Enablers) STP
Automation and control solutions, aerospace, performance materials Segment and technologies and transportation systems
Users of automation and control systems, Users of climate control equipment, Aircraft manufacturers, Airlines, Process industries, Target Group Manufacturers of passengers and commercial vehicles
Positioning
Sound strategy and the innovation in the way of doing SWOT Analysis
1. One of the largest American conglomerates 2. Employees over 130,000 people as a part of its work force 3. The company has its business in aerospace, engineering services, consumer products etc 4. Mergers and acquisitions have consolidated the position of the company and made it one of the strongest companies in US 5. Sub-brands like turbo chargers and thermostats are popular through retail outlets 6. Strong expenditure on research and development is a good way to Strength keep a strong market position
1. Allegations that the company didn't pay taxes hurt the brand image 2. Production of weapons in the past has also brought bad name to Weakness the company
1. Positive outlook for global aerospace and defense sector 2. Growth through tie-ups and acquisitions, especially in the emerging economies like India, China, Brazil etc can boost international market share Opportunity 3. Accelerating US turbocharged engine segment
1. Strict govt policies and environmental regulation affect operations 2. Economic fluctuations and currency devaluations affect the financial performance as it is an international company Threats 3. Heavy dependence on few suppliers Competition
1. ABB Ltd 2. BAE systems plc 3. Emerson Electric 4. Rockwell Collins Inc 5. Siemens AG 6. Rolls Royce 7. ITT Corporations 8. Johnsons Controls Competitors 9. GE General Electric
doc_152864940.docx