Description
SWOT ANALYSIS OF HOME DEPOT
Home Depot
Parent Company
The Home Depot
Category
Home Improvement
Sector
Lifestyle and Retail
Tagline/ Slogan
More saving. More doing.
USP
Retailer of home improvement and construction products and services STP
Segment
Individuals looking for home furnishing and accessories
Target Group
Urban middle and upper middle class households
Positioning
Big-box format stores SWOT Analysis
1. Operates in more than 2250 locations 2. S&P 500 Component 3. Largest home improvement retailer in the United States 4. 3,20,000+ employee 5. Strong financial position and growing opportunities Strength 6. Brand recall is high being a leading market player
1. The company is primarily dependent on US market and has no global presence Weakness 2.Discounts on products throughout year dilutes the brand equity
1. Diversifying product portfolio 2. The Home Depot exclusively carries several major brands Opportunity 3. Global expansion to other countries
1.Competition within industry 2.Bargain power of buyer is higher Threats 3.Private labels Competition
1. Lowe's Companies Competitors 2. Fastenal
doc_818318872.docx
SWOT ANALYSIS OF HOME DEPOT
Home Depot
Parent Company
The Home Depot
Category
Home Improvement
Sector
Lifestyle and Retail
Tagline/ Slogan
More saving. More doing.
USP
Retailer of home improvement and construction products and services STP
Segment
Individuals looking for home furnishing and accessories
Target Group
Urban middle and upper middle class households
Positioning
Big-box format stores SWOT Analysis
1. Operates in more than 2250 locations 2. S&P 500 Component 3. Largest home improvement retailer in the United States 4. 3,20,000+ employee 5. Strong financial position and growing opportunities Strength 6. Brand recall is high being a leading market player
1. The company is primarily dependent on US market and has no global presence Weakness 2.Discounts on products throughout year dilutes the brand equity
1. Diversifying product portfolio 2. The Home Depot exclusively carries several major brands Opportunity 3. Global expansion to other countries
1.Competition within industry 2.Bargain power of buyer is higher Threats 3.Private labels Competition
1. Lowe's Companies Competitors 2. Fastenal
doc_818318872.docx