Description
SWOT ANALYSIS OF HISTORY CHANNEL
History Channel
Parent Company
A&E Television Networks
Category
Knowledge Based Channel
Sector
Media and Entertainment
Tagline/ Slogan
History: Made Every Day
USP
Exclusive historical footage and news
STP
Segment
10+ age group
Target Group
Individual, SEC A,B,C
Positioning
The channel helps reviving every major historical event
SWOT Analysis
1. Variety of programmes on European history 2. Great video archives 3. Nice recreation of incidents Strength 4. Minute details of particular era are shown in recreation
1. No attention to great Indian Rulers of medieval times (Marathas, Pallava, Bahamani, Rajpootana, Shunga, Maurya etc.) 2. History of eastern world has some element of western bias 3. Pro-Western, Capitalist and Socialist orientation of programme Weakness 4. No focus at all on great Indian/Chinese history (majorly ancient)
1. Can make special programmes for India 2. Can introduce Indian hosts and scholars as well 3. Scope for targeting kids Opportunity 4. Can go in other linguals such as Marathi, Gujrati etc.
1. Since history derives itself from analogy, views on same topic may be different 2. Huge writings on topic give deep understanding than that from 1hr show Threats 3. Internet opens ocean of knowledge on history
Competition
1. Internet 2. Various contradicting documentaries 3. Everchanging pattern of history Competitors 4.Discovery Channel
doc_902794459.docx
SWOT ANALYSIS OF HISTORY CHANNEL
History Channel
Parent Company
A&E Television Networks
Category
Knowledge Based Channel
Sector
Media and Entertainment
Tagline/ Slogan
History: Made Every Day
USP
Exclusive historical footage and news
STP
Segment
10+ age group
Target Group
Individual, SEC A,B,C
Positioning
The channel helps reviving every major historical event
SWOT Analysis
1. Variety of programmes on European history 2. Great video archives 3. Nice recreation of incidents Strength 4. Minute details of particular era are shown in recreation
1. No attention to great Indian Rulers of medieval times (Marathas, Pallava, Bahamani, Rajpootana, Shunga, Maurya etc.) 2. History of eastern world has some element of western bias 3. Pro-Western, Capitalist and Socialist orientation of programme Weakness 4. No focus at all on great Indian/Chinese history (majorly ancient)
1. Can make special programmes for India 2. Can introduce Indian hosts and scholars as well 3. Scope for targeting kids Opportunity 4. Can go in other linguals such as Marathi, Gujrati etc.
1. Since history derives itself from analogy, views on same topic may be different 2. Huge writings on topic give deep understanding than that from 1hr show Threats 3. Internet opens ocean of knowledge on history
Competition
1. Internet 2. Various contradicting documentaries 3. Everchanging pattern of history Competitors 4.Discovery Channel
doc_902794459.docx