Description
SWOT ANALYSIS OF HIMANI BORO PLUS PRICKLY HEAT POWDER
Himani Boro Plus Prickly Heat Powder
Parent Company
Emami
Category
Skin care
Sector
FMCG
Tagline/ Slogan
All iz well
Its 5 power formula keeps the skin healthy and active even during USP pricking summer at the same time giving a lingering Icy Cool touch STP
Segment
Prickly heat powder
Target Group
Young and middle aged middle class
Positioning
Provides immediate respite from the harsh heat. SWOT Analysis
1. Emami’s strong distribution network 2. Good advertising and visibility through ads 3. Endorsed by celebrity brand ambassadors 4. Many variants and SKUs help reach wider consumer base Strength 5. Good product quality and packaging
1. With old established brands like Nycil in the market, it needs to come up with a stronger proposition for better market share 2. Celebrity overshadows the message to be conveyed through advertisements 3. It has focused on selling through trade schemes and consumer Weakness promotion schemes rather than creating a pull
Opportunity
1. Tie-ups with beauty clinics, gymnasiums, sports academies etc
2. Explore the untapped rural market 3. As a brand extension of Boro plus, it can leverage on Boro plus’ strong brand equity.
1. Seasonal demand 2. Increasing competition as many companies trying to enter into this segment Threats 3. Cheap imitation products Competition
1. Nycil 2. Dermi Cool Competitors 3. Shower to shower
doc_657448066.docx
SWOT ANALYSIS OF HIMANI BORO PLUS PRICKLY HEAT POWDER
Himani Boro Plus Prickly Heat Powder
Parent Company
Emami
Category
Skin care
Sector
FMCG
Tagline/ Slogan
All iz well
Its 5 power formula keeps the skin healthy and active even during USP pricking summer at the same time giving a lingering Icy Cool touch STP
Segment
Prickly heat powder
Target Group
Young and middle aged middle class
Positioning
Provides immediate respite from the harsh heat. SWOT Analysis
1. Emami’s strong distribution network 2. Good advertising and visibility through ads 3. Endorsed by celebrity brand ambassadors 4. Many variants and SKUs help reach wider consumer base Strength 5. Good product quality and packaging
1. With old established brands like Nycil in the market, it needs to come up with a stronger proposition for better market share 2. Celebrity overshadows the message to be conveyed through advertisements 3. It has focused on selling through trade schemes and consumer Weakness promotion schemes rather than creating a pull
Opportunity
1. Tie-ups with beauty clinics, gymnasiums, sports academies etc
2. Explore the untapped rural market 3. As a brand extension of Boro plus, it can leverage on Boro plus’ strong brand equity.
1. Seasonal demand 2. Increasing competition as many companies trying to enter into this segment Threats 3. Cheap imitation products Competition
1. Nycil 2. Dermi Cool Competitors 3. Shower to shower
doc_657448066.docx