Description
SWOT ANALYSIS OF HIMALAYA INTERNATIONAL LTD
Himalya International Ltd
Parent Company
Himalya International Ltd.
Category
Food processing
Sector
Food and Beverages
Tagline/ Slogan
We are what we eat
USP
Known for offering quality and fresh products STP
Segment
People who want fresh fruits, vegetables and associated product
Target Group
Middle and upper middle class families
Positioning
Pure and natural food products from the lap of Himalayas SWOT Analysis
1. Strength in terms of its ideal location at the foothills of the Himalayas with the freshest of air and the richest of soil. 2. It was India’s first frozen foods company 3. Known for satisfying the needs of its customers through innovative and customer fit products. 4. It is known for fresh, good quality and hygienic products. 5.There is direct involvement of highest-level executives in setting quality goals and policies, allocation of resources, and monitoring of Strength results.
1.High requirement of working capital. 2.Seasonality of raw material Weakness 3.Pests can affect produce and create a lot of problems.
Opportunity
1.Opportunities in terms of opening of global markets 2.Favourable demographic profile and changing lifestyles
3.Opportunities in terms of diversification into other product categories. 4.Advertise and promotion opportunities still largely untapped
1.High inventory carrying cost 2.Threat from global players planning to enter the market. Threats 3. Economic instability and inflation in the country. Competition
1.Hatsun Agro products 2.Rei Agro 3.Heritage foods Competitors 4. Mother Dairy
doc_463867517.docx
SWOT ANALYSIS OF HIMALAYA INTERNATIONAL LTD
Himalya International Ltd
Parent Company
Himalya International Ltd.
Category
Food processing
Sector
Food and Beverages
Tagline/ Slogan
We are what we eat
USP
Known for offering quality and fresh products STP
Segment
People who want fresh fruits, vegetables and associated product
Target Group
Middle and upper middle class families
Positioning
Pure and natural food products from the lap of Himalayas SWOT Analysis
1. Strength in terms of its ideal location at the foothills of the Himalayas with the freshest of air and the richest of soil. 2. It was India’s first frozen foods company 3. Known for satisfying the needs of its customers through innovative and customer fit products. 4. It is known for fresh, good quality and hygienic products. 5.There is direct involvement of highest-level executives in setting quality goals and policies, allocation of resources, and monitoring of Strength results.
1.High requirement of working capital. 2.Seasonality of raw material Weakness 3.Pests can affect produce and create a lot of problems.
Opportunity
1.Opportunities in terms of opening of global markets 2.Favourable demographic profile and changing lifestyles
3.Opportunities in terms of diversification into other product categories. 4.Advertise and promotion opportunities still largely untapped
1.High inventory carrying cost 2.Threat from global players planning to enter the market. Threats 3. Economic instability and inflation in the country. Competition
1.Hatsun Agro products 2.Rei Agro 3.Heritage foods Competitors 4. Mother Dairy
doc_463867517.docx