Description
SWOT ANALYSIS OF HILLOCK AGRO FOODS
Hillock Agro Foods (India) Limited
Parent Company
Hillock Agro Foods (India) Limited
Category
Food processing and products
Sector
Food and beverages
Tagline/ Slogan
Experience Certainty
USP
Raw material for fast food STP
Segment
Household and individual
Target Group
Consumers preferring fast food
Positioning
Pioneer in quality SWOT Analysis
1. Easy penetration in rural markets due to competitive pricing 2. Priority sector status given by central government 3. Massive network of manufacturing facilities Strength 4. Vast domestic market
1. Inadequately developed linkages between R&D and industry 2. Supply chain issues 3. Lack of adequate quality control and testing methods compared to Weakness global players
1. Bulky crop and material base offering a vast potential for agro processing activities 2. Setting of SEZ/AEZ and food parks Opportunity 3.Opening of global markets
1. Loss of trained manpower 2. Competition from global players Threats 3. High inventory carrying cost Competition
1.Hatsun Agro Products Ltd 2.Sugam Agro-Tech Ltd Competitors 3.SYP Agro Foods Ltd
doc_779656477.docx
SWOT ANALYSIS OF HILLOCK AGRO FOODS
Hillock Agro Foods (India) Limited
Parent Company
Hillock Agro Foods (India) Limited
Category
Food processing and products
Sector
Food and beverages
Tagline/ Slogan
Experience Certainty
USP
Raw material for fast food STP
Segment
Household and individual
Target Group
Consumers preferring fast food
Positioning
Pioneer in quality SWOT Analysis
1. Easy penetration in rural markets due to competitive pricing 2. Priority sector status given by central government 3. Massive network of manufacturing facilities Strength 4. Vast domestic market
1. Inadequately developed linkages between R&D and industry 2. Supply chain issues 3. Lack of adequate quality control and testing methods compared to Weakness global players
1. Bulky crop and material base offering a vast potential for agro processing activities 2. Setting of SEZ/AEZ and food parks Opportunity 3.Opening of global markets
1. Loss of trained manpower 2. Competition from global players Threats 3. High inventory carrying cost Competition
1.Hatsun Agro Products Ltd 2.Sugam Agro-Tech Ltd Competitors 3.SYP Agro Foods Ltd
doc_779656477.docx