Description
SWOT ANALYSIS OF HIDE & SEEK
Hide & Seek
Parent Company
Parle
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Tasty itna ki dil aa jaye
USP
Chocolate Chip Biscuits
STP
Segment
Quality conscious children and adults
Target Group
All age groups middle and upper class people
Positioning
World’s best molded chocolate chip cookies
SWOT Analysis
1.Low cost 2.Good advertising and visibility 3.Good product quality and packaging 4.Three Different flavors 5.Celebrity brand ambassadors Strength 6.Hide n Seek Milano, premium option and Bourbon
1.Limited target audience i.e. people who prefer chocolate Weakness 2.No Sugar Free version
1.Tie-up with corporate/hotel chains Opportunity 2.Sugar Free Version
1.Severe threat from wafer and salted snacks segment 2.Similar biscuit categories Threats 3.Chocolates
Competition
1.Britannia Bourbon Competitors 2.Britannia Chocochip Cookies
doc_893706987.docx
SWOT ANALYSIS OF HIDE & SEEK
Hide & Seek
Parent Company
Parle
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Tasty itna ki dil aa jaye
USP
Chocolate Chip Biscuits
STP
Segment
Quality conscious children and adults
Target Group
All age groups middle and upper class people
Positioning
World’s best molded chocolate chip cookies
SWOT Analysis
1.Low cost 2.Good advertising and visibility 3.Good product quality and packaging 4.Three Different flavors 5.Celebrity brand ambassadors Strength 6.Hide n Seek Milano, premium option and Bourbon
1.Limited target audience i.e. people who prefer chocolate Weakness 2.No Sugar Free version
1.Tie-up with corporate/hotel chains Opportunity 2.Sugar Free Version
1.Severe threat from wafer and salted snacks segment 2.Similar biscuit categories Threats 3.Chocolates
Competition
1.Britannia Bourbon Competitors 2.Britannia Chocochip Cookies
doc_893706987.docx