SWOT ANALYSIS OF HESCO FASHION

Description
SWOT ANALYSIS OF HESCO FASHION

Hesco Fashion

Parent Company

Hesco Fashion

Category

Apparels

Sector

Lifestyle and retail

Tagline/ Slogan

Hesco Fashion

USP

Exclusive collections STP

Segment

Clothing and apparels for women

Target Group

Women interested in woven clothes

Positioning

Owns and develops at the same time SWOT Analysis

1.Leader in woven industry and specially bright colors 2.Has an exclusive collection 3.They own and develop the material design they sell 4.Handpicked raw material for best quality Strength 5.Popular brand in the Netherlands and Europe

1.Brand famous only in Netherland hence limited global impact Weakness 2.Online presence restricted hence loses the internet savvy market

1.Expansion in international market 2.Growth in industry besides woven clothes Opportunity 3. Fashion conscious people increasing with better purchasing power

1.Competition from other players 2.Consumer changing behavior with too many options available Threats 3. Fake imitation and duplicate products Competition

1.Ralph Lauren Competitors 2.Calvin Klein



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