Description
SWOT ANALYSIS OF HERO HONDA SPLENDOR
Brand Name
Hero Honda(Hero MotoCorp) Splendor
Parent Company
Hero Honda
Category
Motorcycles
Sector
Two-wheeler
Tagline/ Slogan
Yaari ki Gaadi; Desh ki dhadkan
USP
A bike with low maintenance and good mileage
STP
Middle-class people who want a bike that is stylish and gives a good Segment mileage
Target Group
Middle class youth from the age bracket of 25-35
Positioning
A motorcycle for making friends in life
SWOT
1.Strong brand name and huge market 2.Excellent distribution through franchisees 3.Most reliable for Indian roads as it requires low maintenance Strength 4.Good mileage
Weakness
1.Focuses on just mileage and no power
1. Expansion in rural and tier-2 cities Opportunity 2. Innovations in technology
1. New entrants 2. Competitors Threats 3. Low cost bikes
Competition
Victor Apache Discover Crux
Competitors
YBR
doc_893660762.docx
SWOT ANALYSIS OF HERO HONDA SPLENDOR
Brand Name
Hero Honda(Hero MotoCorp) Splendor
Parent Company
Hero Honda
Category
Motorcycles
Sector
Two-wheeler
Tagline/ Slogan
Yaari ki Gaadi; Desh ki dhadkan
USP
A bike with low maintenance and good mileage
STP
Middle-class people who want a bike that is stylish and gives a good Segment mileage
Target Group
Middle class youth from the age bracket of 25-35
Positioning
A motorcycle for making friends in life
SWOT
1.Strong brand name and huge market 2.Excellent distribution through franchisees 3.Most reliable for Indian roads as it requires low maintenance Strength 4.Good mileage
Weakness
1.Focuses on just mileage and no power
1. Expansion in rural and tier-2 cities Opportunity 2. Innovations in technology
1. New entrants 2. Competitors Threats 3. Low cost bikes
Competition
Victor Apache Discover Crux
Competitors
YBR
doc_893660762.docx