Description
SWOT ANALYSIS OF HERO HONDA PASSION
Brand Name Parent Company Category Sector Tagline/ Slogan USP
Hero Honda Passion Hero Honda Motorcycles Two-wheeler A whole new world of style; Desh ki dhadkan Good styling and good mileage STP Middle-class people who want a bike that is stylish and gives a good mileage Middle class youth from the age bracket of 25-35 A stylish bike which gives good performance SWOT 1.Strong brand name and huge market 2.Excellent distribution through franchisees 3.Most reliable for Indian roads as it requires low maintenance 4.Good mileage 1.Focuses on just mileage and no power 1. Expansion in rural and tier-2 cities 2. Innovations in technology 1. New entrants 2. Competitors 3. Low cost bikes
Segment Target Group Positioning
Strength Weakness
Opportunity
Threats
Competition Victor Apache Discover Crux Competitors YBR
doc_247108020.docx
SWOT ANALYSIS OF HERO HONDA PASSION
Brand Name Parent Company Category Sector Tagline/ Slogan USP
Hero Honda Passion Hero Honda Motorcycles Two-wheeler A whole new world of style; Desh ki dhadkan Good styling and good mileage STP Middle-class people who want a bike that is stylish and gives a good mileage Middle class youth from the age bracket of 25-35 A stylish bike which gives good performance SWOT 1.Strong brand name and huge market 2.Excellent distribution through franchisees 3.Most reliable for Indian roads as it requires low maintenance 4.Good mileage 1.Focuses on just mileage and no power 1. Expansion in rural and tier-2 cities 2. Innovations in technology 1. New entrants 2. Competitors 3. Low cost bikes
Segment Target Group Positioning
Strength Weakness
Opportunity
Threats
Competition Victor Apache Discover Crux Competitors YBR
doc_247108020.docx