Description
SWOT ANALYSIS OF HERO HONDA KARIZMA
Brand Name
Hero Honda(Hero MotoCorp) Karizma
Parent Company
Hero Honda
Category
Motorcycles
Sector
Two-wheeler
Tagline/ Slogan
Always game; Desh ki dhadkan
USP
A unique design and powerful engine
STP
Segment
Young boys looking for fast sporty bikes for Indian roads
Target Group
Young boys in the age 18-30 middle class
Positioning
For bikers who are always ready for action
SWOT
1. Excellent brand name Strength 2.High product quality
1. Low on mileage Weakness 2. High Price
1. Expansion in rural and tier-2 cities 2. Cost management thus reducing the price of the bike Opportunity 3. Developmental changes thus reducing bike's weight
1. New entrants 2. Competitors Threats 3. Low cost bikes
Competition
Pulsar Competitors Honda cbz
doc_726253454.docx
SWOT ANALYSIS OF HERO HONDA KARIZMA
Brand Name
Hero Honda(Hero MotoCorp) Karizma
Parent Company
Hero Honda
Category
Motorcycles
Sector
Two-wheeler
Tagline/ Slogan
Always game; Desh ki dhadkan
USP
A unique design and powerful engine
STP
Segment
Young boys looking for fast sporty bikes for Indian roads
Target Group
Young boys in the age 18-30 middle class
Positioning
For bikers who are always ready for action
SWOT
1. Excellent brand name Strength 2.High product quality
1. Low on mileage Weakness 2. High Price
1. Expansion in rural and tier-2 cities 2. Cost management thus reducing the price of the bike Opportunity 3. Developmental changes thus reducing bike's weight
1. New entrants 2. Competitors Threats 3. Low cost bikes
Competition
Pulsar Competitors Honda cbz
doc_726253454.docx