Description
SWOT ANALYSIS OF HERO HONDA CBZ
Brand Name
Hero Honda CBZ
Parent Company
Hero Honda
Category
Motorcycles
Sector
Two-wheeler
Tagline/ Slogan
Live off the edge; Desh ki dhadkan
USP
Fast and Sport looking bike
STP
Segment
Young boys looking for fast sporty bikes for Indian roads
Target Group
Young boys in the age 18-30 middle class
Positioning
For bikers who want to live life in the extreme
SWOT
1. Excellent brand name Strength 2.High product quality
1. lower on mileage Weakness 2. High cost
1. Expansion in rural and tier-2 cities 2. Cost management thus reducing the price of the bike Opportunity 3. Developmental changes thus reducing bike's weight
1. New entrants 2. Competitors Threats 3. Low cost bikes
Competition
Pulsar Karizma Competitors Yamaha FZ
doc_307975883.docx
SWOT ANALYSIS OF HERO HONDA CBZ
Brand Name
Hero Honda CBZ
Parent Company
Hero Honda
Category
Motorcycles
Sector
Two-wheeler
Tagline/ Slogan
Live off the edge; Desh ki dhadkan
USP
Fast and Sport looking bike
STP
Segment
Young boys looking for fast sporty bikes for Indian roads
Target Group
Young boys in the age 18-30 middle class
Positioning
For bikers who want to live life in the extreme
SWOT
1. Excellent brand name Strength 2.High product quality
1. lower on mileage Weakness 2. High cost
1. Expansion in rural and tier-2 cities 2. Cost management thus reducing the price of the bike Opportunity 3. Developmental changes thus reducing bike's weight
1. New entrants 2. Competitors Threats 3. Low cost bikes
Competition
Pulsar Karizma Competitors Yamaha FZ
doc_307975883.docx