Description
SWOT ANALYSIS OF HERITAGE FRESH
Heritage Fresh
Parent Company
Heritage Foods
Category
Food retail
Sector
Retail and Lifestyle
Tagline/ Slogan
Health Happiness
USP
Strong brand backing of Heritage Food STP
Segment
People seeking food products
Target Group
Homemaker and health conscious group
Positioning
Healthy and high quality food SWOT Analysis
1.Heritage Fresh today has a total of nearly 70 stores across three citiesacross India 2.Strong domestic presence and well suited to southIndian environment 3.Range of healthy products like vegetables, dairy and agricultural products Strength 4. Easily accessible stores and good customer service
1.Present only in southern India 2.Product portfolio is very narrow compared to big players so target Weakness segment is very restricted
1.Opportunity to spread into North, East and West region in Indian Opportunity with region specific flavours
2.Leveraging on brand equity and getting into other home care categories or restaurant category 3.Consumers always spend large part of income on healthy foods
1. Food sector is most affected sector in global downturn as people start spending less on that 2.Food habits are different in different regions of India so expansion could be challengeable 3.Vast competition from unorganized sector in retail also from foreign Threats players Competition
1.Mother Dairy 2.ParleParle Agro 3.Java green Competitors 4.Marico
doc_666354489.docx
SWOT ANALYSIS OF HERITAGE FRESH
Heritage Fresh
Parent Company
Heritage Foods
Category
Food retail
Sector
Retail and Lifestyle
Tagline/ Slogan
Health Happiness
USP
Strong brand backing of Heritage Food STP
Segment
People seeking food products
Target Group
Homemaker and health conscious group
Positioning
Healthy and high quality food SWOT Analysis
1.Heritage Fresh today has a total of nearly 70 stores across three citiesacross India 2.Strong domestic presence and well suited to southIndian environment 3.Range of healthy products like vegetables, dairy and agricultural products Strength 4. Easily accessible stores and good customer service
1.Present only in southern India 2.Product portfolio is very narrow compared to big players so target Weakness segment is very restricted
1.Opportunity to spread into North, East and West region in Indian Opportunity with region specific flavours
2.Leveraging on brand equity and getting into other home care categories or restaurant category 3.Consumers always spend large part of income on healthy foods
1. Food sector is most affected sector in global downturn as people start spending less on that 2.Food habits are different in different regions of India so expansion could be challengeable 3.Vast competition from unorganized sector in retail also from foreign Threats players Competition
1.Mother Dairy 2.ParleParle Agro 3.Java green Competitors 4.Marico
doc_666354489.docx