Description
SWOT ANALYSIS OF HELLENIC TELECOM OTE

Hellenic Telecom OTE

Parent Company

Hellenic Telecommunications Organization S.A

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Become customers first choice

USP

One of the largest telecom groups in South Eastern Europe.

STP

The company offers

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Segment

digital network (ISDN), value added services, internet ADSL IP Services Public Telephony To Enterprises and Individuals

Target Group

Enterprises and Individuals

It offers broadband services, fixed and mobile telephony, and highspeed data communications and leased lines services along with Positioning satellite communications, real-estate and professional training.

SWOT Analysis

1. Market Leadership in Southeast Europe 2. Greece Mobile Operations giving high returns Strength 3. Extended Network of Infrastructure providing good reach

1. Declining Operational Performance impacting returns Weakness 2. Declining Liquidity impacting company’s strategies

1. Increasing Demand for 3G Technologies across markets 2. Growth in Telecommunications Services Opportunity 3. Mobile Data Growth helping to increase revenues

1. Foreign Exchange Risks causing fluctuating fortunes 2. Intense Competition leading to price wars Threats 3. Global Economic Conditions impacting revenues

Competition

1.Cosmote 2.Vodafone Competitors 3.Wind



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