Description
SWOT ANALYSIS OF HEINEKEN LEGER BEER
Heineken Lager Beer
Parent Company
Heineken International
Category
Beverages
Sector
Food and Beverages
Heineken refreshes the parts other beers cannot reach; A better beer deserves a better can; It's all about the beer; Lager Beer at its Best; Tagline/ Slogan How refreshing! How Heineken!
One of the world’s leading brands with a rich experience of over 100 USP years. STP
Segment
Men looking to savour beer beverages
Target Group
Urban middle and upper class
Positioning
Affordable, Sophisticated and Enjoyable good-time beer, SWOT Analysis
1. Very Differentiated brand with Brand all over the country 2. Global brand/pioneer of international strategy. Has made acquisitions with national breweries. 3. Bottle recognition & different dispensing instruments. 4. Global distribution network. 5. Good advertising and branding Strength 6. Sponsorship of global events to enhance brand recall
1. Yet to establish itself in emerging economies which are huge markets Weakness 2. Misuse of brand name for fake beverages.
1. Low calorie beer. Society is pushing for “healthy” beers. 2. Russia/Asia- Beer-drinking population increasing dramatically Opportunity 3. Hispanic consumers are growing rapidly.
1. Stricter laws for Drunk-driving cases. 2. Competitors increasing their market share in the U.S market. Threats 3. In danger of becoming a reliable but tired & unexciting brand. Competition
1.Budweiser 2.Miller Competitors 3.Coors
doc_960360406.docx
SWOT ANALYSIS OF HEINEKEN LEGER BEER
Heineken Lager Beer
Parent Company
Heineken International
Category
Beverages
Sector
Food and Beverages
Heineken refreshes the parts other beers cannot reach; A better beer deserves a better can; It's all about the beer; Lager Beer at its Best; Tagline/ Slogan How refreshing! How Heineken!
One of the world’s leading brands with a rich experience of over 100 USP years. STP
Segment
Men looking to savour beer beverages
Target Group
Urban middle and upper class
Positioning
Affordable, Sophisticated and Enjoyable good-time beer, SWOT Analysis
1. Very Differentiated brand with Brand all over the country 2. Global brand/pioneer of international strategy. Has made acquisitions with national breweries. 3. Bottle recognition & different dispensing instruments. 4. Global distribution network. 5. Good advertising and branding Strength 6. Sponsorship of global events to enhance brand recall
1. Yet to establish itself in emerging economies which are huge markets Weakness 2. Misuse of brand name for fake beverages.
1. Low calorie beer. Society is pushing for “healthy” beers. 2. Russia/Asia- Beer-drinking population increasing dramatically Opportunity 3. Hispanic consumers are growing rapidly.
1. Stricter laws for Drunk-driving cases. 2. Competitors increasing their market share in the U.S market. Threats 3. In danger of becoming a reliable but tired & unexciting brand. Competition
1.Budweiser 2.Miller Competitors 3.Coors
doc_960360406.docx