Description
SWOT ANALYSIS OF HEAD & SHOULDER
Head & Shoulders
Parent Company
Procter and Gamble
Category
Personal Care brands- Haircare
Sector
FMCG
Tagline/ Slogan
Dandruff care for great looking hair
USP
One of the strongest contenders in dandruff shampoo market
STP
Segment
Anti dandruff segment with smooth hair
Higher middle class people who are brand conscious, early adaptors Target Group and who care about the overall health of their hair
Positioning
Removing dandruff and nourishing hair
SWOT Analysis
1. Strong Financial position of P & G 2. Brand Loyalty 3. High Quality Products 4. Well known brand 5. Availability of Products in Different Sizes 6. Large Network for Distribution Strength 7. Consumer Trust
1.Strong competition with clinic all clear 2.Lagging behind Clinic all clear in terms of creative campaign 3. Less popularity in rural areas compare to urban areas in India 4.Higher price than other brands makes it less popular with lower Weakness income classes
1. Have a Great Opportunity in New developing areas of India. 2. Consumer behavior towards brand loyalty 3. High Rates of Imported Shampoos 4. Increase in the Shampoo consumption due to awareness Opportunity 5. Heavy investment in the research of Shampoo
1. High Competition in Indian Market 2. Threats from new entrants Threats 3. Threats from plenty other options available to consumers
Competition
1.Clinic All Clear 2.Unilever’s clear Competitors 3.Sunsilk
doc_264202592.docx
SWOT ANALYSIS OF HEAD & SHOULDER
Head & Shoulders
Parent Company
Procter and Gamble
Category
Personal Care brands- Haircare
Sector
FMCG
Tagline/ Slogan
Dandruff care for great looking hair
USP
One of the strongest contenders in dandruff shampoo market
STP
Segment
Anti dandruff segment with smooth hair
Higher middle class people who are brand conscious, early adaptors Target Group and who care about the overall health of their hair
Positioning
Removing dandruff and nourishing hair
SWOT Analysis
1. Strong Financial position of P & G 2. Brand Loyalty 3. High Quality Products 4. Well known brand 5. Availability of Products in Different Sizes 6. Large Network for Distribution Strength 7. Consumer Trust
1.Strong competition with clinic all clear 2.Lagging behind Clinic all clear in terms of creative campaign 3. Less popularity in rural areas compare to urban areas in India 4.Higher price than other brands makes it less popular with lower Weakness income classes
1. Have a Great Opportunity in New developing areas of India. 2. Consumer behavior towards brand loyalty 3. High Rates of Imported Shampoos 4. Increase in the Shampoo consumption due to awareness Opportunity 5. Heavy investment in the research of Shampoo
1. High Competition in Indian Market 2. Threats from new entrants Threats 3. Threats from plenty other options available to consumers
Competition
1.Clinic All Clear 2.Unilever’s clear Competitors 3.Sunsilk
doc_264202592.docx