Description
SWOT ANALYSIS OF HAYWARDS
Haywards
Parent Company
SABMiller
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Yaaron ka tashan; Haywards hai toh hosla buland
USP
Masculinity, strong and macho attributes STP
Segment
People wanting to having beer beverage
Target Group
Young group of working class people especially male
The language of friendship amongst men who are proud of their masculinity and look forward to a great time with their friends and Positioning peers SWOT Analysis
1. Pan India presence 2. Loyal customer following 3. Flavor suitable for Indian taste 4. Good advertising through print ads and TVCs 5. Good availability and distribution due to efficient parent company Strength supply chain
1.Comparitively lesser consumption in urban areas 2. High concentration on beer market in India means less market Weakness share
Opportunity
1. Increase in consumption of beer in Indian society 2. Brand extension and further product development with the same
brand name 3. Urban market penetration
1. International beer brands at an affordable price entering India 2. Prohibition on direct advertising in India reduces recall Threats 3. Competitors increasing their market share Competition
1. Kingfisher premium 2. Royal challenge Competitors 3.Kalyani Black Label
doc_902865535.docx
SWOT ANALYSIS OF HAYWARDS
Haywards
Parent Company
SABMiller
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Yaaron ka tashan; Haywards hai toh hosla buland
USP
Masculinity, strong and macho attributes STP
Segment
People wanting to having beer beverage
Target Group
Young group of working class people especially male
The language of friendship amongst men who are proud of their masculinity and look forward to a great time with their friends and Positioning peers SWOT Analysis
1. Pan India presence 2. Loyal customer following 3. Flavor suitable for Indian taste 4. Good advertising through print ads and TVCs 5. Good availability and distribution due to efficient parent company Strength supply chain
1.Comparitively lesser consumption in urban areas 2. High concentration on beer market in India means less market Weakness share
Opportunity
1. Increase in consumption of beer in Indian society 2. Brand extension and further product development with the same
brand name 3. Urban market penetration
1. International beer brands at an affordable price entering India 2. Prohibition on direct advertising in India reduces recall Threats 3. Competitors increasing their market share Competition
1. Kingfisher premium 2. Royal challenge Competitors 3.Kalyani Black Label
doc_902865535.docx