Description
SWOT ANALYSIS OF HATSUN MILK PRODUCTS
Hatsun Milk Proucts
Parent Company
Hatsun Agro Products Ltd
Category
Food processing
Sector
Food and Beverages
Tagline/ Slogan
From Cow milk and it’s purest
USP
Made from the purest of cow milk STP
Segment
Food and beverages segment
Target Group
People looking for excellent milk quality at affordable price
Positioning
The purest of milk and its products SWOT Analysis
1. Everlasting demand due to increasing population 2. Good margins on packaged milk and milk products 3. Strong regional brand loyalty, hence a strong base to expand 4. Good amount of resources and capital for expanding and experimentation because of an established brad value Strength 5. Strong brand with an efficient distribution system
1.Low visibility due to dominance of competitors Weakness 2.Milk products other than ice creams are not widely known
1. Flexibility of product mix. Can come up with different varieties and flavors. 2. Export potential: Competitors already exporting and seems to be Opportunity the way ahead
1. With the relaxation of the FDI policy, there could be threat from foreign players 2. Would need a strong and efficient logistics and procurement Threats system in case of expanding Competition
1.Nestle 2.Amul 3. Britannia Competitors 4. Other Local players
doc_828185934.docx
SWOT ANALYSIS OF HATSUN MILK PRODUCTS
Hatsun Milk Proucts
Parent Company
Hatsun Agro Products Ltd
Category
Food processing
Sector
Food and Beverages
Tagline/ Slogan
From Cow milk and it’s purest
USP
Made from the purest of cow milk STP
Segment
Food and beverages segment
Target Group
People looking for excellent milk quality at affordable price
Positioning
The purest of milk and its products SWOT Analysis
1. Everlasting demand due to increasing population 2. Good margins on packaged milk and milk products 3. Strong regional brand loyalty, hence a strong base to expand 4. Good amount of resources and capital for expanding and experimentation because of an established brad value Strength 5. Strong brand with an efficient distribution system
1.Low visibility due to dominance of competitors Weakness 2.Milk products other than ice creams are not widely known
1. Flexibility of product mix. Can come up with different varieties and flavors. 2. Export potential: Competitors already exporting and seems to be Opportunity the way ahead
1. With the relaxation of the FDI policy, there could be threat from foreign players 2. Would need a strong and efficient logistics and procurement Threats system in case of expanding Competition
1.Nestle 2.Amul 3. Britannia Competitors 4. Other Local players
doc_828185934.docx