Description
SWOT ANALYSIS OF HARVEY NORMAN
Harvey Norman
Parent Company
Harvey Norman Holdings Ltd
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
-
USP
Deliver everything to everyone STP
Segment
Cost conscious group
Target Group
Middle class and upper middle class
Positioning
Everything to everyone in profitable manner SWOT Analysis
1. Largest Australian based retailer of electrical and entertainment goods 2. Wide spread in countries like New Zealand, Malaysia, Singapore etc. 3. Attractive promotional offers to attract consumers from all strata 4. Has nearly 250 stores globally Strength 5. Over 10,000+ employees form the workforce
1. Company faced controversies under alleged illegal business practices 2. Stiff competition from global players means market share growth Weakness is limited
Opportunity
1. Providing high quality products even at low prices is a tactic
company could apply to win consumer mind 2. Expansion into lifestyle product segment by leveraging on brand name
1. Consumer durable segment is highly conscious about quality and brand name 2. Maintaining consumer top of mind position is consumer durable segment 3. Prices of electrical categories products have been decreasing year Threats on year Competition
1.Flemings 2.Action 3.Safeway 4.IGA Competitors 5.BI-LO
doc_720713529.docx
SWOT ANALYSIS OF HARVEY NORMAN
Harvey Norman
Parent Company
Harvey Norman Holdings Ltd
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
-
USP
Deliver everything to everyone STP
Segment
Cost conscious group
Target Group
Middle class and upper middle class
Positioning
Everything to everyone in profitable manner SWOT Analysis
1. Largest Australian based retailer of electrical and entertainment goods 2. Wide spread in countries like New Zealand, Malaysia, Singapore etc. 3. Attractive promotional offers to attract consumers from all strata 4. Has nearly 250 stores globally Strength 5. Over 10,000+ employees form the workforce
1. Company faced controversies under alleged illegal business practices 2. Stiff competition from global players means market share growth Weakness is limited
Opportunity
1. Providing high quality products even at low prices is a tactic
company could apply to win consumer mind 2. Expansion into lifestyle product segment by leveraging on brand name
1. Consumer durable segment is highly conscious about quality and brand name 2. Maintaining consumer top of mind position is consumer durable segment 3. Prices of electrical categories products have been decreasing year Threats on year Competition
1.Flemings 2.Action 3.Safeway 4.IGA Competitors 5.BI-LO
doc_720713529.docx