Description
SWOT ANALYSIS OF HARVEY NORMAN

Harvey Norman

Parent Company

Harvey Norman Holdings Ltd

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

-

USP

Deliver everything to everyone STP

Segment

Cost conscious group

Target Group

Middle class and upper middle class

Positioning

Everything to everyone in profitable manner SWOT Analysis

1. Largest Australian based retailer of electrical and entertainment goods 2. Wide spread in countries like New Zealand, Malaysia, Singapore etc. 3. Attractive promotional offers to attract consumers from all strata 4. Has nearly 250 stores globally Strength 5. Over 10,000+ employees form the workforce

1. Company faced controversies under alleged illegal business practices 2. Stiff competition from global players means market share growth Weakness is limited

Opportunity

1. Providing high quality products even at low prices is a tactic

company could apply to win consumer mind 2. Expansion into lifestyle product segment by leveraging on brand name

1. Consumer durable segment is highly conscious about quality and brand name 2. Maintaining consumer top of mind position is consumer durable segment 3. Prices of electrical categories products have been decreasing year Threats on year Competition

1.Flemings 2.Action 3.Safeway 4.IGA Competitors 5.BI-LO



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