Description
SWOT ANALYSIS OF HARI DARSHAN
Hari Darshan
Parent Company
Hari Darshan Sevashram Ltd.
Category
Incense sticks and spiritual
Sector
FMCG
Tagline/ Slogan
Incense and spirituals
USP
Known for purity STP
Segment
People looking for incense sticks, dhoop etc.
Target Group
Middle and upper middle class
Positioning
Mark of purity in its products SWOT Analysis
1. It is one of the largest manufacturers of Incense Spirituals Aromatherapy Products, Fragrances, and other related products. 2. There is a strong emphasis on purity for which a stringent quality process is followed. 3.Skilled professionals are involved in the making of the incense sticks Strength 4.It is Involved in constant up-gradation of technology.
1.Low profit margin in this sector Weakness 2. Limited market share owing to intense competition
1. Expansion opportunities in India 2.Diversification into new products like aromatic oils etc. Opportunity 3. Export opportunities could be tapped
1.Strong competition from several local players in this business Threats 2.Brand switching cost is low Competition
1.ITC Mangaldeep 2.Hem Incense Competitors 3.Bharatwasi
doc_277503094.docx
SWOT ANALYSIS OF HARI DARSHAN
Hari Darshan
Parent Company
Hari Darshan Sevashram Ltd.
Category
Incense sticks and spiritual
Sector
FMCG
Tagline/ Slogan
Incense and spirituals
USP
Known for purity STP
Segment
People looking for incense sticks, dhoop etc.
Target Group
Middle and upper middle class
Positioning
Mark of purity in its products SWOT Analysis
1. It is one of the largest manufacturers of Incense Spirituals Aromatherapy Products, Fragrances, and other related products. 2. There is a strong emphasis on purity for which a stringent quality process is followed. 3.Skilled professionals are involved in the making of the incense sticks Strength 4.It is Involved in constant up-gradation of technology.
1.Low profit margin in this sector Weakness 2. Limited market share owing to intense competition
1. Expansion opportunities in India 2.Diversification into new products like aromatic oils etc. Opportunity 3. Export opportunities could be tapped
1.Strong competition from several local players in this business Threats 2.Brand switching cost is low Competition
1.ITC Mangaldeep 2.Hem Incense Competitors 3.Bharatwasi
doc_277503094.docx