Description
SWOT ANALYSIS OF HANKYU HANSHIN

Hankyu Hanshin

Parent Company

Hankyu Hanshin Holdings

Category

Railroads

Sector

Transportation and Logistics

Tagline/ Slogan

Creating value for our network area

USP

One of the Japan’s leading private railway operators

STP

Segment

Customers which requires transportation and logistics services

Customers which requires urban transportation, real estate, Target Group entertainment and retailing services

The company by delivering to customers, creating satisfaction and Positioning making positive contribution to society over the past 100 years

SWOT Analysis

1. Areas served by stations have relatively high population density 2. Ability to create value along areas served by its stations 3. Strong brand value 4. Network serves 1,950,000 people every weekday with track length Strength of nearly 150 km

1. High interest bearing debt and Decreasing operating income is a concern Weakness 3. Decreasing return on assets

1. Advancing research and development aggressively 2. Intensifying regional railway lines and interregional communications 3. Pursuing the development of a safe, reliable railway by establishing a Opportunity higher level of safety

1. Natural calamities like earthquake, flood etc. 2. Global financial crisis Threats 3. Shrinking population because of declining birthrate

Competition

1. Kintetsu Corporation 2. Isetan Mitsukoshi Holdings Ltd. Competitors 3. Central Japan Railway Company



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