Description
SWOT ANALYSIS OF HAMAM
Hamam
Parent Company
HUL
Category
Personal Care - Soap
Sector
FMCG
Tagline/ Slogan
“Suraksha ka pyaara bandhan”
Hamam brings alive the wisdom behind time-less skincare rituals in USP convenient and contemporary formats STP
Segment
Personal Care – Soap with natural ingredients
Target Group
Family soap
Positioning
Complete natural and mild family soap SWOT Analysis
1. First soap to make use of natural ingredients 2. 25% market share in state of Tamil Nadu 3. Available in three variants - Sampoorna Snaan, Hamam Scrub Bath and Abhyanga Snaan 4. Soap embodies traditional skincare practices Strength 5. Popular advertising and marketing, and good distribution
1. Focus only on the use of natural ingredients in soap, and not on the direct advantages as such of using it 2.Perceived to be an herbal soap instead of a natural soap Weakness 3. Weak brand in terms of branding as compared to other soaps
1. Hamam has a heritage for using ancient time-tested rituals for skin Opportunity care in its soap 2. Cheap price, can target a wider range of market
3.Hamam Soap is highly recommended to allergic patients and people suffering from skin problems 4. Tie-ups with hotels, restaurants, institutions
1. Dominance only in southern states, especially Tamil Nadu. Weak presence in other parts of the country 2.Stiff competition from various brands offering the same ingredients Threats and benefits Competition
Competitors
1. Medimix
doc_628625091.docx
SWOT ANALYSIS OF HAMAM
Hamam
Parent Company
HUL
Category
Personal Care - Soap
Sector
FMCG
Tagline/ Slogan
“Suraksha ka pyaara bandhan”
Hamam brings alive the wisdom behind time-less skincare rituals in USP convenient and contemporary formats STP
Segment
Personal Care – Soap with natural ingredients
Target Group
Family soap
Positioning
Complete natural and mild family soap SWOT Analysis
1. First soap to make use of natural ingredients 2. 25% market share in state of Tamil Nadu 3. Available in three variants - Sampoorna Snaan, Hamam Scrub Bath and Abhyanga Snaan 4. Soap embodies traditional skincare practices Strength 5. Popular advertising and marketing, and good distribution
1. Focus only on the use of natural ingredients in soap, and not on the direct advantages as such of using it 2.Perceived to be an herbal soap instead of a natural soap Weakness 3. Weak brand in terms of branding as compared to other soaps
1. Hamam has a heritage for using ancient time-tested rituals for skin Opportunity care in its soap 2. Cheap price, can target a wider range of market
3.Hamam Soap is highly recommended to allergic patients and people suffering from skin problems 4. Tie-ups with hotels, restaurants, institutions
1. Dominance only in southern states, especially Tamil Nadu. Weak presence in other parts of the country 2.Stiff competition from various brands offering the same ingredients Threats and benefits Competition
Competitors
1. Medimix
doc_628625091.docx