Description
SWOT ANALYSIS OF HALLIBURTON
Halliburton
Parent Company
Halliburton
Category
Oil Services and Equipment
Sector
Energy
Tagline/ Slogan
Solving Challenges; Unleash the energy
USP
World's largest oil field company
STP
Segment
Corporates, countries looking to fulfill energy services needs
Target Group
Companies involved in petroleum and natural gas exploration
Positioning
It provides solutions to challenges in the Oil services sector
SWOT Analysis
1. It is one of the largest oil-field services companies in the world 2. It has a global presence in more than 80 countries 3. Approximately 70,000 employees form the backbone of the company 4. Services & products offered for petroleum and natural gas exploration and production 5. CSR initiatives and environmental programs have been undertaken aggressively Strength 6. Strong brand name and brand equity
1. Intervention of Govt policies the world over affect the operational efficiency Weakness 2. Increasing costs and declining oil reserves
Opportunity
1.Increasing fuel/oil prices
2.Increasing natural gas market globally 3.More oil well discoveries 4. Infrastructure growth means more automobiles and construction equipment which require more fuel.
1.Government regulations pressurizing operations 2.High Competition from existing oil services companies globally 3.Environmental hazards cause a backlash Threats 4.Economic instability and fluctuations worldwide
Competition
1. Schlumberger 2. Weatherford International Competitors 3. Baker Hughes
doc_809676174.docx
SWOT ANALYSIS OF HALLIBURTON
Halliburton
Parent Company
Halliburton
Category
Oil Services and Equipment
Sector
Energy
Tagline/ Slogan
Solving Challenges; Unleash the energy
USP
World's largest oil field company
STP
Segment
Corporates, countries looking to fulfill energy services needs
Target Group
Companies involved in petroleum and natural gas exploration
Positioning
It provides solutions to challenges in the Oil services sector
SWOT Analysis
1. It is one of the largest oil-field services companies in the world 2. It has a global presence in more than 80 countries 3. Approximately 70,000 employees form the backbone of the company 4. Services & products offered for petroleum and natural gas exploration and production 5. CSR initiatives and environmental programs have been undertaken aggressively Strength 6. Strong brand name and brand equity
1. Intervention of Govt policies the world over affect the operational efficiency Weakness 2. Increasing costs and declining oil reserves
Opportunity
1.Increasing fuel/oil prices
2.Increasing natural gas market globally 3.More oil well discoveries 4. Infrastructure growth means more automobiles and construction equipment which require more fuel.
1.Government regulations pressurizing operations 2.High Competition from existing oil services companies globally 3.Environmental hazards cause a backlash Threats 4.Economic instability and fluctuations worldwide
Competition
1. Schlumberger 2. Weatherford International Competitors 3. Baker Hughes
doc_809676174.docx