Description
SWOT ANALYSIS OF GUCCI
Gucci
Parent Company
Gucci Group (PPR)
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Quality Is remembered long after price is forgotten
USP
Innovative luxury STP
Segment
Premium apparel and clothing
Target Group
Middle aged, High Income, High status individuals
Positioning
Sophisticated brand and Innovative SWOT Analysis
1. Strong Brand Image and brand equity 2. Control its distribution Channels effectively 3. Strong chain value with suppliers and retailers 4. Directly operated stores 5. Has a huge product portfolio like apparel, clothing, wallets, watches etc 6. Gucci has partnered with UNICEF as a part of CSR initiative 7. Associations with automobile companies like Ford, General Motors, Strength Fiat added brand value
1.Has to invest huge money in order to protect and maintain its brand image Weakness 2.Diversified product range, hence has a risk of brand dilution
Opportunity
1. Emerging luxury markets in emerging economies like India and China
2.Creating competitive advantage in different business segments 3.To target the youth segment which stylish designs
1.Extremely competitive segment Threats 2.Product substitution is easily available Competition
1.Chanel 2.Dior 3.Burberry Competitors 4.Ralph and Lauren
doc_861042027.docx
SWOT ANALYSIS OF GUCCI
Gucci
Parent Company
Gucci Group (PPR)
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Quality Is remembered long after price is forgotten
USP
Innovative luxury STP
Segment
Premium apparel and clothing
Target Group
Middle aged, High Income, High status individuals
Positioning
Sophisticated brand and Innovative SWOT Analysis
1. Strong Brand Image and brand equity 2. Control its distribution Channels effectively 3. Strong chain value with suppliers and retailers 4. Directly operated stores 5. Has a huge product portfolio like apparel, clothing, wallets, watches etc 6. Gucci has partnered with UNICEF as a part of CSR initiative 7. Associations with automobile companies like Ford, General Motors, Strength Fiat added brand value
1.Has to invest huge money in order to protect and maintain its brand image Weakness 2.Diversified product range, hence has a risk of brand dilution
Opportunity
1. Emerging luxury markets in emerging economies like India and China
2.Creating competitive advantage in different business segments 3.To target the youth segment which stylish designs
1.Extremely competitive segment Threats 2.Product substitution is easily available Competition
1.Chanel 2.Dior 3.Burberry Competitors 4.Ralph and Lauren
doc_861042027.docx