Description
SWOT ANALYSIS OF GRUPO PAO DE ACUCAR
Grupo Pao de Acucar
Parent Company
Companhia Brasileira de Distribuição
Category
Food retail
Sector
Lifestyle and retail
Tagline/ Slogan
Pacto Global
The biggest Brazilian company engaged in business retailing of food, general merchandise, electronic goods, home appliances and other USP products STP
Segment
Food retail chain stores
Target Group
Middle income group households
Offering a wide array of food and food productsof high quality at Positioning affordable prices SWOT Analysis
1. One of the biggest retail company in Latin America by revenue and the second largest online retailer in Brazil; has more than 1,650 stores throughout Brazil 2. Strong presence in online e-commerce 3. Jointly owned by the Brazilian billionaire businessman Abílio Diniz & family, and by the French Groupe Casino 4. Operates through different store concepts (and different banner logos)from its supermarkets, hypermarkets to home appliance stores 5.Strong investment in building IT technology in its operations 6. Tie-up with Accenture consulting to achieve supply chain Strength transformation
Weakness
1.Limited strong customer loyalty programs
2.Limited global presence; only across South America 3.No private Label brands
1.Seek growth in stores through acquisitions and alliance 2.Build brand equity through strong advertising and promotions and customer loyalty programs Opportunity 3.Foray into its own in-store brands
1.Rising global competition in organized food retail Threats 2.Sharp food and non-food inflation Competition
1.Cencosud 2.Jermino Martins Competitors 3.Ahold
doc_990174952.docx
SWOT ANALYSIS OF GRUPO PAO DE ACUCAR
Grupo Pao de Acucar
Parent Company
Companhia Brasileira de Distribuição
Category
Food retail
Sector
Lifestyle and retail
Tagline/ Slogan
Pacto Global
The biggest Brazilian company engaged in business retailing of food, general merchandise, electronic goods, home appliances and other USP products STP
Segment
Food retail chain stores
Target Group
Middle income group households
Offering a wide array of food and food productsof high quality at Positioning affordable prices SWOT Analysis
1. One of the biggest retail company in Latin America by revenue and the second largest online retailer in Brazil; has more than 1,650 stores throughout Brazil 2. Strong presence in online e-commerce 3. Jointly owned by the Brazilian billionaire businessman Abílio Diniz & family, and by the French Groupe Casino 4. Operates through different store concepts (and different banner logos)from its supermarkets, hypermarkets to home appliance stores 5.Strong investment in building IT technology in its operations 6. Tie-up with Accenture consulting to achieve supply chain Strength transformation
Weakness
1.Limited strong customer loyalty programs
2.Limited global presence; only across South America 3.No private Label brands
1.Seek growth in stores through acquisitions and alliance 2.Build brand equity through strong advertising and promotions and customer loyalty programs Opportunity 3.Foray into its own in-store brands
1.Rising global competition in organized food retail Threats 2.Sharp food and non-food inflation Competition
1.Cencosud 2.Jermino Martins Competitors 3.Ahold
doc_990174952.docx