Description
SWOT ANALYSIS OF GRUPO MODELO
Grupo Modelo
Parent Company
Grupo Modelo
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
-
Grupo Modelo is a large brewery in Mexico; it has twothird of the Mexican beer market, and exports beer to the United Kingdom, USP United States and Canada. STP
Segment
Beverages for all segments.
Its product portfolio contains drinks that cater to the needs of all Target Group types of beer drinkers
Grupo Modelo has exclusive rights in Mexico for the import and Positioning distribution of beer produced by Anheuser-Busch.
SWOT Analysis
1. Cost advantage. 2. Market share leadership as it is a leader in Mexico 3. Strong management team. 4. Economies of scales – cost advantage due to volume of production. 5. Strong financial position. 6. Lower overall unit cost relative to competitors. Strength 7. Strong tradition in quality and service.
Weakness
1. Less number of brands has global presence. Majority of its brands are intended solely for the domestic Mexican market.
2. Overly restrictive with regards to distributors. 3. Lesser product innovations in the past few years.
1. Expansion into new markets and segments 2. Expand product line – for new areas and to accommodate changes in taste and preference. 3. Ability to transfer skill to new business units domestically and internationally. 4. Integration forwards and backward. 5. Ability to grow rapidly because of expansion into new markets. Opportunity 6. Falling trade and ownership regulations in foreign countries.
1. Tax regulations on the beer industry. 2. Declining segments within the domestic market. 3. Slowed industry growth rate. 4. Legal issues dealing with underage drinking – retailer’s license may be revoked or suspended. 5. High quality import beers with lower prices. 6. Changing buyer taste and preference. Threats 7. Consumer health concern (switching to non-alcoholic beverages). Competition
1.Heineken 2.Coors 3.Miller Competitors 4. UB Group
doc_235321065.docx
SWOT ANALYSIS OF GRUPO MODELO
Grupo Modelo
Parent Company
Grupo Modelo
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
-
Grupo Modelo is a large brewery in Mexico; it has twothird of the Mexican beer market, and exports beer to the United Kingdom, USP United States and Canada. STP
Segment
Beverages for all segments.
Its product portfolio contains drinks that cater to the needs of all Target Group types of beer drinkers
Grupo Modelo has exclusive rights in Mexico for the import and Positioning distribution of beer produced by Anheuser-Busch.
SWOT Analysis
1. Cost advantage. 2. Market share leadership as it is a leader in Mexico 3. Strong management team. 4. Economies of scales – cost advantage due to volume of production. 5. Strong financial position. 6. Lower overall unit cost relative to competitors. Strength 7. Strong tradition in quality and service.
Weakness
1. Less number of brands has global presence. Majority of its brands are intended solely for the domestic Mexican market.
2. Overly restrictive with regards to distributors. 3. Lesser product innovations in the past few years.
1. Expansion into new markets and segments 2. Expand product line – for new areas and to accommodate changes in taste and preference. 3. Ability to transfer skill to new business units domestically and internationally. 4. Integration forwards and backward. 5. Ability to grow rapidly because of expansion into new markets. Opportunity 6. Falling trade and ownership regulations in foreign countries.
1. Tax regulations on the beer industry. 2. Declining segments within the domestic market. 3. Slowed industry growth rate. 4. Legal issues dealing with underage drinking – retailer’s license may be revoked or suspended. 5. High quality import beers with lower prices. 6. Changing buyer taste and preference. Threats 7. Consumer health concern (switching to non-alcoholic beverages). Competition
1.Heineken 2.Coors 3.Miller Competitors 4. UB Group
doc_235321065.docx