Description
SWOT ANALYSIS OF GROLSCH
Grolsch
Parent Company
SABMiller
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
To the taste that grabs you/as unique as Grolsch
Distinctively shaped bottle known as ‘The Brace’ which has a swing USP top cap, eliminating the need for an opener STP
Segment
Across all drinking age group both males and females
Target Group
Adults visiting beer bars and who loves to carry beer with them
Positioning
Premium fine malted tasty beer SWOT Analysis
1. Its 500 years of existence 2. One of the most modern and environmentally friendly breweries in the world was opened after 16 years of building 3. The Swingtopon the beer bottles, eradicating the need for a bottle Strength opener
1. Limited availability in selective markets Weakness 2.Not as readily available in pubs as most other lagers
1. With its legacy and fine premium taste there is a large untapped market 2.Smoother after taste and also a clearer overall taste makes it an ideal beer for women 3. With unique bottle design and swingtop it appeals to a large chunk Opportunity of people
1. Stella is a leader in premium beer segment and Grolsch is finding hard to withstand the competition 2. Consumers drink the beer they are used to so it is hard to make a transition of customers Threats 3.Latvian people still get beer from Russia which is very cheap Competition
1. Stella 2. Heineken Competitors 3. Amstel
doc_408520685.docx
SWOT ANALYSIS OF GROLSCH
Grolsch
Parent Company
SABMiller
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
To the taste that grabs you/as unique as Grolsch
Distinctively shaped bottle known as ‘The Brace’ which has a swing USP top cap, eliminating the need for an opener STP
Segment
Across all drinking age group both males and females
Target Group
Adults visiting beer bars and who loves to carry beer with them
Positioning
Premium fine malted tasty beer SWOT Analysis
1. Its 500 years of existence 2. One of the most modern and environmentally friendly breweries in the world was opened after 16 years of building 3. The Swingtopon the beer bottles, eradicating the need for a bottle Strength opener
1. Limited availability in selective markets Weakness 2.Not as readily available in pubs as most other lagers
1. With its legacy and fine premium taste there is a large untapped market 2.Smoother after taste and also a clearer overall taste makes it an ideal beer for women 3. With unique bottle design and swingtop it appeals to a large chunk Opportunity of people
1. Stella is a leader in premium beer segment and Grolsch is finding hard to withstand the competition 2. Consumers drink the beer they are used to so it is hard to make a transition of customers Threats 3.Latvian people still get beer from Russia which is very cheap Competition
1. Stella 2. Heineken Competitors 3. Amstel
doc_408520685.docx