Description
SWOT ANALYSIS OF GRAFF DIAMONDS
Graff Diamonds
Parent Company
Graff Diamonds
Category
Diamonds and jeweler
Sector
Lifestyle and retail
Tagline/ Slogan
The most fabulous jeweler in the world
USP
Distinct Style STP
Segment
Upper class earners ,usually from wealthy family
Men and woman clientele from all over the world who wants state of Target Group the art jeweler
Positioning
Rare gems which have perfection SWOT Analysis
1. Craftsmanship has immense experience of making , cutting and polishing the diamonds 2. A rich heritage and years of experience has made Graff diamonds jeweler a perfect expertise in jeweler making 3. It acquires the star of Bombay, a 47.39ct diamonds the one of the great diamonds Strength 4. Every diamond bears the hallmark of quality, authencity
1. Trading is affected due to fluctuating marketing conditions Weakness 2.Limited networking in India, Africa, Europe, Middle East etc
1. There is tremendous demand in the emerging markets 2.Use of advanced technology is an added value Opportunity 3. More marketing and advertising to increase brand recall globally
1. Chinese slowdown will effects its operations in Asia 2.Fears grow over due to the euro zone crisis Threats 3. Import-export duties on luxury goods would affect business Competition
1. Tiffany and Co. 2.De Beers Competitors 3.Cartier
doc_169264906.docx
SWOT ANALYSIS OF GRAFF DIAMONDS
Graff Diamonds
Parent Company
Graff Diamonds
Category
Diamonds and jeweler
Sector
Lifestyle and retail
Tagline/ Slogan
The most fabulous jeweler in the world
USP
Distinct Style STP
Segment
Upper class earners ,usually from wealthy family
Men and woman clientele from all over the world who wants state of Target Group the art jeweler
Positioning
Rare gems which have perfection SWOT Analysis
1. Craftsmanship has immense experience of making , cutting and polishing the diamonds 2. A rich heritage and years of experience has made Graff diamonds jeweler a perfect expertise in jeweler making 3. It acquires the star of Bombay, a 47.39ct diamonds the one of the great diamonds Strength 4. Every diamond bears the hallmark of quality, authencity
1. Trading is affected due to fluctuating marketing conditions Weakness 2.Limited networking in India, Africa, Europe, Middle East etc
1. There is tremendous demand in the emerging markets 2.Use of advanced technology is an added value Opportunity 3. More marketing and advertising to increase brand recall globally
1. Chinese slowdown will effects its operations in Asia 2.Fears grow over due to the euro zone crisis Threats 3. Import-export duties on luxury goods would affect business Competition
1. Tiffany and Co. 2.De Beers Competitors 3.Cartier
doc_169264906.docx