Description
SWOT ANALYSIS OF GOODRICHE GROUP LTD
Goodricke Group Ltd
Parent Company
Camellia Plc Group Company
Category
Food processing and products
Sector
Food and Beverages
Tagline/ Slogan
-
USP
Excellent orthodox and CTC tea from Dooars, Darjeeling and Assam STP
Segment
People looking to have excellent quality tea
Target Group
Middle and upper class
Positioning
Offering different blends of tea from Darjeeling, Assam, etc. SWOT Analysis
1. The company has 17 existing tea gardens owned by 8 Sterling Tea Companies 2. A good heritage and reputation stand for it as it was started around 1800s 3. The group is involved in many CSR activities which improves its brand visibility Strength 4. It is backed by Camellia Group which is globally renowned
1. Highly fragmented market in India 2.It is labor-intensive industry and has associated issues like unorganized nature of small growers 3.Difficulties in introduction of mechanization of field operations due Weakness to topographical and quality limitations
Opportunity
1. Good awareness level world over as to the health attributes of tea
leading to growing demand for good 2. Narrowing down of the gap between supply and demand due to increased growth rate of consumption in the major producing countries
1. Threat due to erratic climate and undistributed rains 2.Better developed packaging and bagging capacity of Sri Lanka 3. Low cost of production of teas from Kenya, Vietnam and Indonesia Threats etc. Competition
1. Tata Global Beverages Ltd 2. Warren Tea Ltd. Competitors 3. Arcuttipore Tea Co Ltd
doc_385619515.docx
SWOT ANALYSIS OF GOODRICHE GROUP LTD
Goodricke Group Ltd
Parent Company
Camellia Plc Group Company
Category
Food processing and products
Sector
Food and Beverages
Tagline/ Slogan
-
USP
Excellent orthodox and CTC tea from Dooars, Darjeeling and Assam STP
Segment
People looking to have excellent quality tea
Target Group
Middle and upper class
Positioning
Offering different blends of tea from Darjeeling, Assam, etc. SWOT Analysis
1. The company has 17 existing tea gardens owned by 8 Sterling Tea Companies 2. A good heritage and reputation stand for it as it was started around 1800s 3. The group is involved in many CSR activities which improves its brand visibility Strength 4. It is backed by Camellia Group which is globally renowned
1. Highly fragmented market in India 2.It is labor-intensive industry and has associated issues like unorganized nature of small growers 3.Difficulties in introduction of mechanization of field operations due Weakness to topographical and quality limitations
Opportunity
1. Good awareness level world over as to the health attributes of tea
leading to growing demand for good 2. Narrowing down of the gap between supply and demand due to increased growth rate of consumption in the major producing countries
1. Threat due to erratic climate and undistributed rains 2.Better developed packaging and bagging capacity of Sri Lanka 3. Low cost of production of teas from Kenya, Vietnam and Indonesia Threats etc. Competition
1. Tata Global Beverages Ltd 2. Warren Tea Ltd. Competitors 3. Arcuttipore Tea Co Ltd
doc_385619515.docx