Description
SWOT ANALYSIS OF GODREJ VIGIL
Godrej Vigil
Parent Company
Godrej Consumer Products
Category
Personal Care Brands- Soaps
Sector
FMCG
Now I have the shield, to win in every field; Health soap for winners; Tagline/ Slogan Shield of good health
USP
Low priced high quality product STP
Segment
Personal health care- soap
Target Group
Medium to low income families
Positioning
Health soap SWOT Analysis
1.Advanced TCS (triple control system) formula which removes germs 2.Conducted world health contest as a part of brand building 3.Conducted Asha and L’il Champs contest 4.India’s on the of the top health soap Strength 5. Good advertising and branding
1.Brand not able to gain large consumer base due to stiff competition Weakness 2.Cannibalization of market by various Godrej soap
1.Regain the consumer base in urban as well as rural areas Opportunity 2.Tie-up with hotel chains
1.Cut throat competition from domestic soap brands 2.Less scope of expansion Threats 3.Switching costs are low Competition
1.Dettol 2.Lifebuoy 3.Medimix Competitors 4.Breeze
doc_749543066.docx
SWOT ANALYSIS OF GODREJ VIGIL
Godrej Vigil
Parent Company
Godrej Consumer Products
Category
Personal Care Brands- Soaps
Sector
FMCG
Now I have the shield, to win in every field; Health soap for winners; Tagline/ Slogan Shield of good health
USP
Low priced high quality product STP
Segment
Personal health care- soap
Target Group
Medium to low income families
Positioning
Health soap SWOT Analysis
1.Advanced TCS (triple control system) formula which removes germs 2.Conducted world health contest as a part of brand building 3.Conducted Asha and L’il Champs contest 4.India’s on the of the top health soap Strength 5. Good advertising and branding
1.Brand not able to gain large consumer base due to stiff competition Weakness 2.Cannibalization of market by various Godrej soap
1.Regain the consumer base in urban as well as rural areas Opportunity 2.Tie-up with hotel chains
1.Cut throat competition from domestic soap brands 2.Less scope of expansion Threats 3.Switching costs are low Competition
1.Dettol 2.Lifebuoy 3.Medimix Competitors 4.Breeze
doc_749543066.docx