Description
SWOT ANALYSIS OF GODREJ SHIKAKAI
Godrej Shikakai
Parent Company
Godrej Consumer Products
Category
Personal care brands- Hair care
Sector
FMCG
Tagline/ Slogan
3 in 1 soap
USP
Ayurvedic trusted old brand STP
Segment
Niche market for bar soap shampoo
Target Group
Mid to low income women
Positioning
Inexpensive way to have clean, shiny and healthy hair SWOT Analysis
1. Ayurvedic formulation of Shikakai, Amla and Bhringraj to cleanse condition and nourish hair. 2. Pure herbal soap without fear of hair fall 3. Advertising and branding is good through TVCs and print ads Strength 4. Good distribution through the Godrej Consumer Products network
1. In urban areas shampoos preferred over soaps Weakness 2. Reach in the rural area is limited
1. Brand expansion into other segments Opportunity 2.People believe that shikakai is best product to wash hair
1.Increasing competition in hair wash category due to products like Threats shampoos and conditioners
2. Large number of substitutes are available Competition
1. Swastik Shikakai Competitors 2. Panene
doc_789096890.docx
SWOT ANALYSIS OF GODREJ SHIKAKAI
Godrej Shikakai
Parent Company
Godrej Consumer Products
Category
Personal care brands- Hair care
Sector
FMCG
Tagline/ Slogan
3 in 1 soap
USP
Ayurvedic trusted old brand STP
Segment
Niche market for bar soap shampoo
Target Group
Mid to low income women
Positioning
Inexpensive way to have clean, shiny and healthy hair SWOT Analysis
1. Ayurvedic formulation of Shikakai, Amla and Bhringraj to cleanse condition and nourish hair. 2. Pure herbal soap without fear of hair fall 3. Advertising and branding is good through TVCs and print ads Strength 4. Good distribution through the Godrej Consumer Products network
1. In urban areas shampoos preferred over soaps Weakness 2. Reach in the rural area is limited
1. Brand expansion into other segments Opportunity 2.People believe that shikakai is best product to wash hair
1.Increasing competition in hair wash category due to products like Threats shampoos and conditioners
2. Large number of substitutes are available Competition
1. Swastik Shikakai Competitors 2. Panene
doc_789096890.docx