Description
SWOT ANALYSIS OF GODREJ SHAVING CREAM
Godrej Shaving Cream
Parent Company
Godrej Consumer Products
Category
Personal care brands- shaving
Sector
FMCG
Tagline/ Slogan
The one bright spot in a man’s morning
USP
Value for money product STP
Segment
Men grooming shaving cream
Target Group
Urban and semi urban men
Shaving cream for men that gives totally different experience of rich Positioning lather and smooth skin SWOT Analysis
1.Godrej shaving cream has a good brand recall 2.Has a good presence in the market with significant market share 3.Specially tested exhilarating fragrance 4.Vitamin and aloe Vera based shave cream 5.“Close shave moments” association with cricket Strength 6.Packaged in attractive tube adding dynamism to product
1. Large number of brands in market ensure limited market share Weakness 2.Tough to expand in premium segment and lesser rural penetration
1.Increase penetration in rural areas Opportunity 2.Increase frequency of shave in a week
3.High growth market segment 4.Expansion into premium segment through gel and foam formulations
1.Increasing local and international competitors 2.More sophisticated and innovative products such as gel bases formulation by competitors Threats 3.Cheaper local market variants are available Competition
1.Dettol shaving cream 2.Axe shaving cream 3.Old spice shaving cream 4.Gillette shaving cream 5.Palmolive shaving cream 6.Vi-John shaving cream 7.Nivea shaving cream Competitors 8.Park avenue shaving cream
doc_479562777.docx
SWOT ANALYSIS OF GODREJ SHAVING CREAM
Godrej Shaving Cream
Parent Company
Godrej Consumer Products
Category
Personal care brands- shaving
Sector
FMCG
Tagline/ Slogan
The one bright spot in a man’s morning
USP
Value for money product STP
Segment
Men grooming shaving cream
Target Group
Urban and semi urban men
Shaving cream for men that gives totally different experience of rich Positioning lather and smooth skin SWOT Analysis
1.Godrej shaving cream has a good brand recall 2.Has a good presence in the market with significant market share 3.Specially tested exhilarating fragrance 4.Vitamin and aloe Vera based shave cream 5.“Close shave moments” association with cricket Strength 6.Packaged in attractive tube adding dynamism to product
1. Large number of brands in market ensure limited market share Weakness 2.Tough to expand in premium segment and lesser rural penetration
1.Increase penetration in rural areas Opportunity 2.Increase frequency of shave in a week
3.High growth market segment 4.Expansion into premium segment through gel and foam formulations
1.Increasing local and international competitors 2.More sophisticated and innovative products such as gel bases formulation by competitors Threats 3.Cheaper local market variants are available Competition
1.Dettol shaving cream 2.Axe shaving cream 3.Old spice shaving cream 4.Gillette shaving cream 5.Palmolive shaving cream 6.Vi-John shaving cream 7.Nivea shaving cream Competitors 8.Park avenue shaving cream
doc_479562777.docx