Description
SWOT ANALYSIS OF GODREJ PROPERTIES
Godrej Properties
Parent Company
Godrej group
Category
Real estate
Sector
Commercial residential property development
Tagline/ Slogan
Brighter living
USP
Strong brand equity
STP
Segment
Capital and metro cities
Target Group
Upper middle and upper class customer
Positioning
Positioned as strong brand
SWOT Analysis
1. Risk management in land sourcing 2. Out sourced support functions 3. Superior execution Strength 4. Diversified portfolio
1. new in the real estate secoter Weakness 2. reach is limited to a few metro cities
1. with RBI’s rate cut there will be boom on real estate sector Opportunity 2.there are large untapped market In tier ii & iii cities
1.current economic situation may have adverse effect on construction industry 2.infrastructure safety always a risk Threats 3.competitoers are emerging by leaps and bounds
Competition
1.Hiranandani Real Estate 2.K Raheja Universal Competitors 3.Kalpataru Group
doc_988315886.docx
SWOT ANALYSIS OF GODREJ PROPERTIES
Godrej Properties
Parent Company
Godrej group
Category
Real estate
Sector
Commercial residential property development
Tagline/ Slogan
Brighter living
USP
Strong brand equity
STP
Segment
Capital and metro cities
Target Group
Upper middle and upper class customer
Positioning
Positioned as strong brand
SWOT Analysis
1. Risk management in land sourcing 2. Out sourced support functions 3. Superior execution Strength 4. Diversified portfolio
1. new in the real estate secoter Weakness 2. reach is limited to a few metro cities
1. with RBI’s rate cut there will be boom on real estate sector Opportunity 2.there are large untapped market In tier ii & iii cities
1.current economic situation may have adverse effect on construction industry 2.infrastructure safety always a risk Threats 3.competitoers are emerging by leaps and bounds
Competition
1.Hiranandani Real Estate 2.K Raheja Universal Competitors 3.Kalpataru Group
doc_988315886.docx