Description
SWOT ANALYSIS OF GODREJ NUPUR MEHENDI
Godrej Nupur Mehendi
Parent Company
Godrej Consumer Products
Category
Personal Care Brands- Hair Care
Sector
FMCG
Tagline/ Slogan
Mix sahi shine nayi
USP
Herbal formulation STP
Segment
Personal hair care
Target Group
30 plus middle class female
Positioning
Provide nourishment to the hair SWOT Analysis
1.Herbal product free of chemicals 2.Give the jet black colour to hair 3.Enriched with the goodness of natural ingredients like Amla, Mehendi, Shikakai & Bhringaraj. 4.Excellent branding and brand visibility through TVCs and ad Strength campaigns
1.Limited brand penetration in the rural areas as well as global markets Weakness 2.People allergic to paraphenylaminediamine (PPD) cannot use it
1.Expansion into rural segments 2.Various other innovative products in hair care Opportunity 3. Global expansions and international tie-ups
1.Increasing income of consumer shift them to more sophisticated hair colors Threats 2.Increasing competition from local manufacturers Competition
1.Black rose kali mehandi 2.Biotique 3.Rajasthani mehandi Competitors 4. Local competitors
doc_347930921.docx
SWOT ANALYSIS OF GODREJ NUPUR MEHENDI
Godrej Nupur Mehendi
Parent Company
Godrej Consumer Products
Category
Personal Care Brands- Hair Care
Sector
FMCG
Tagline/ Slogan
Mix sahi shine nayi
USP
Herbal formulation STP
Segment
Personal hair care
Target Group
30 plus middle class female
Positioning
Provide nourishment to the hair SWOT Analysis
1.Herbal product free of chemicals 2.Give the jet black colour to hair 3.Enriched with the goodness of natural ingredients like Amla, Mehendi, Shikakai & Bhringaraj. 4.Excellent branding and brand visibility through TVCs and ad Strength campaigns
1.Limited brand penetration in the rural areas as well as global markets Weakness 2.People allergic to paraphenylaminediamine (PPD) cannot use it
1.Expansion into rural segments 2.Various other innovative products in hair care Opportunity 3. Global expansions and international tie-ups
1.Increasing income of consumer shift them to more sophisticated hair colors Threats 2.Increasing competition from local manufacturers Competition
1.Black rose kali mehandi 2.Biotique 3.Rajasthani mehandi Competitors 4. Local competitors
doc_347930921.docx