Description
SWOT ANALYSIS OF GODREJ NO.1
Godrej No. 1
Parent Company
Godrej Consumer Products
Category
Personal Care Brands- Soaps
Sector
FMCG
Tagline/ Slogan
Kya aapka sabun hai great 1; Khubsoorti ko aur kya chaiyen
USP
Best quality at affordable price STP
Segment
Beauty conscious people
Target Group
Urban and semi-urban females
Positioning
Nourish skin to make it soft and glowing SWOT Analysis
1. One of the Largest selling grade one soap and top three soap brand by volume 2. 35+ crore Indian as consumer base & sold across 18 lakh outlets in India 3. Available in nine variants Godrej No1 Sahyadri Navratna Awards, Doordarshan Panjpani Awards, Gold Awards for Indian television Strength 4. Good advertising and marketing
1.Limited market share due to stiff competition in the premium soap market Weakness 2. Rural penetration is limited
1.Need to tap rural markets by launching small size Opportunity 2. One of fastest growing brand and can go for global expansion
3.Tie-up with corporates and hotel chains
1.Cut throat competition from domestic soap brands 2.Less scope of expansion Threats 3.Switching costs are low Competition
1.Santoor 2.Lifebouy 3.Hamam 4.Breeze Competitors 5. Superia
doc_201571342.docx
SWOT ANALYSIS OF GODREJ NO.1
Godrej No. 1
Parent Company
Godrej Consumer Products
Category
Personal Care Brands- Soaps
Sector
FMCG
Tagline/ Slogan
Kya aapka sabun hai great 1; Khubsoorti ko aur kya chaiyen
USP
Best quality at affordable price STP
Segment
Beauty conscious people
Target Group
Urban and semi-urban females
Positioning
Nourish skin to make it soft and glowing SWOT Analysis
1. One of the Largest selling grade one soap and top three soap brand by volume 2. 35+ crore Indian as consumer base & sold across 18 lakh outlets in India 3. Available in nine variants Godrej No1 Sahyadri Navratna Awards, Doordarshan Panjpani Awards, Gold Awards for Indian television Strength 4. Good advertising and marketing
1.Limited market share due to stiff competition in the premium soap market Weakness 2. Rural penetration is limited
1.Need to tap rural markets by launching small size Opportunity 2. One of fastest growing brand and can go for global expansion
3.Tie-up with corporates and hotel chains
1.Cut throat competition from domestic soap brands 2.Less scope of expansion Threats 3.Switching costs are low Competition
1.Santoor 2.Lifebouy 3.Hamam 4.Breeze Competitors 5. Superia
doc_201571342.docx