Description
SWOT ANALYSIS OF GODREJ JET
Godrej Jet
Parent Company
Godrej Consumer Products
Category
Home care brands
Sector
FMCG
Tagline/ Slogan
A coil with the goodness of Chandan; Instant relief from mosquitoes
USP
Regional fragrance STP
Segment
Immediate protection from Mosquitoes
Target Group
Middle class households
Positioning
Fast action against tough mosquitoes SWOT Analysis
1. Dominance in Andhra Pradesh market and South India market 2. Available according to local preferences such as Chandan 3.Special formulation which give quick relief from tough mosquitoes 4. Available as Coil, Mat, Refill packs Strength 5. Good distribution and product availability in South India
1.Limited national presence and advertising Weakness 2. Lack of global presence and also limited rural penetration
1.Newer Fragrance suiting with national market 2.Tie-up with health institutions, hotel chains, resorts Opportunity 3. Expansion in Indian as well as global markets
Threats
1. Rising competition in local markets and pest management firms
2. Popularity of other brands in the same segment 3. High customer brand switching for the FMCG brands Competition
1.Baygon Competitors 2. Local Pest Control
doc_718991142.docx
SWOT ANALYSIS OF GODREJ JET
Godrej Jet
Parent Company
Godrej Consumer Products
Category
Home care brands
Sector
FMCG
Tagline/ Slogan
A coil with the goodness of Chandan; Instant relief from mosquitoes
USP
Regional fragrance STP
Segment
Immediate protection from Mosquitoes
Target Group
Middle class households
Positioning
Fast action against tough mosquitoes SWOT Analysis
1. Dominance in Andhra Pradesh market and South India market 2. Available according to local preferences such as Chandan 3.Special formulation which give quick relief from tough mosquitoes 4. Available as Coil, Mat, Refill packs Strength 5. Good distribution and product availability in South India
1.Limited national presence and advertising Weakness 2. Lack of global presence and also limited rural penetration
1.Newer Fragrance suiting with national market 2.Tie-up with health institutions, hotel chains, resorts Opportunity 3. Expansion in Indian as well as global markets
Threats
1. Rising competition in local markets and pest management firms
2. Popularity of other brands in the same segment 3. High customer brand switching for the FMCG brands Competition
1.Baygon Competitors 2. Local Pest Control
doc_718991142.docx