Description
SWOT ANALYSIS OF GODREJ HIT
Godrej HIT
Parent Company
Godrej Consumer Products
Category
Home care brands
Sector
FMCG
Ek bhi machhar nahi bachega; Cockroaches die; Kill mosquitoes kill Tagline/ Slogan malaria
USP
Leader in household insecticide spray market STP
Segment
People who want complete protection from pest
Target Group
Lower, middle and upper class people
Positioning
Powerful and efficacious pest solution that kills pests instantly SWOT Analysis
1. Reaching out to a strong consumer base through a Strong distribution network 2.Disruptive innovation of hit magic paper and Hit Kill malaria campaign 3.Wide range of products in forms of aerosols, chalks and baits 4.Powerful imagery and superior product solution such as unique seek and kill applicator which kill hidden cockroaches 5.Most powerful mosquito solution, acts fastest with visible drop dead action Strength 6. Excellent advertising through print media and TVCs
1.Pesticides Poisoning Weakness 2.Limited presence in rural areas, which can be a huge market
1.Expand the segment to wider variety of clothing 2. Tie-ups with hotel chains, resorts Opportunity 3. Expansion in Indian as well as global markets
1. Rising competition in local markets and pest management firms 2. Popularity of other brands in the same segment Threats 3. High customer brand switching for the FMCG brands Competition
1. Baygon Competitors 2. Local pest control
doc_615221831.docx
SWOT ANALYSIS OF GODREJ HIT
Godrej HIT
Parent Company
Godrej Consumer Products
Category
Home care brands
Sector
FMCG
Ek bhi machhar nahi bachega; Cockroaches die; Kill mosquitoes kill Tagline/ Slogan malaria
USP
Leader in household insecticide spray market STP
Segment
People who want complete protection from pest
Target Group
Lower, middle and upper class people
Positioning
Powerful and efficacious pest solution that kills pests instantly SWOT Analysis
1. Reaching out to a strong consumer base through a Strong distribution network 2.Disruptive innovation of hit magic paper and Hit Kill malaria campaign 3.Wide range of products in forms of aerosols, chalks and baits 4.Powerful imagery and superior product solution such as unique seek and kill applicator which kill hidden cockroaches 5.Most powerful mosquito solution, acts fastest with visible drop dead action Strength 6. Excellent advertising through print media and TVCs
1.Pesticides Poisoning Weakness 2.Limited presence in rural areas, which can be a huge market
1.Expand the segment to wider variety of clothing 2. Tie-ups with hotel chains, resorts Opportunity 3. Expansion in Indian as well as global markets
1. Rising competition in local markets and pest management firms 2. Popularity of other brands in the same segment Threats 3. High customer brand switching for the FMCG brands Competition
1. Baygon Competitors 2. Local pest control
doc_615221831.docx