Description
SWOT ANALYSIS OF GODREJ GOOD KNIGHT
Godrej Good Knight
Parent Company
Godrej Consumer Products
Category
Home care brands
Sector
FMCG
Protecting happy moments; Protect who you love with what you love; Tagline/ Slogan Push karo, Khush raho
USP
Brand equity build over decades by various products STP
Segment
Mid and mass segment both in rural and urban area
Target Group
Middle class and upper class households
Protection, non violence, safe gentle effective dependable and un Positioning obtrusive protection in compete harmony with the housewife SWOT Analysis
1.Significant presence in all the formats ranging from mats, liquid vaporizers, coils, lotions and aerosols 2.Innovative product advance active liquid vaporizer : the product even awarded as product of year 3.Only coil with fragrance, Widest range of refills and machines, Innovative two coil pack 4. Celebrity brand ambassadors for product promotion 5.Repellent cream with moisturizing and skin care benefits 6. Declared as most trusted Brands after survey conducted in 13 cities across India 7.Dedicated research and development team which works towards Strength product development
1.Good Knight doesn’t always work in eliminating mosquitoes 2. Limited penetration in rural areas, which can be an important Weakness market
1.Community outreach and disease prevention program for tapping Growing market 2. Tie-ups with hotel chains, resorts 3. Expansion in Indian as well as global markets Opportunity 4.Lotion in sachets, Repellent in gel form, Mosquito repellent oil etc
1. Rising competition in local markets 2. Popularity of other brands in the same segment Threats 3. High customer brand switching for the FMCG brands Competition
1.All out 2.Dabur’s Odomos Competitors 3.Reckitt and Benckiser’s Mortein
doc_644523977.docx
SWOT ANALYSIS OF GODREJ GOOD KNIGHT
Godrej Good Knight
Parent Company
Godrej Consumer Products
Category
Home care brands
Sector
FMCG
Protecting happy moments; Protect who you love with what you love; Tagline/ Slogan Push karo, Khush raho
USP
Brand equity build over decades by various products STP
Segment
Mid and mass segment both in rural and urban area
Target Group
Middle class and upper class households
Protection, non violence, safe gentle effective dependable and un Positioning obtrusive protection in compete harmony with the housewife SWOT Analysis
1.Significant presence in all the formats ranging from mats, liquid vaporizers, coils, lotions and aerosols 2.Innovative product advance active liquid vaporizer : the product even awarded as product of year 3.Only coil with fragrance, Widest range of refills and machines, Innovative two coil pack 4. Celebrity brand ambassadors for product promotion 5.Repellent cream with moisturizing and skin care benefits 6. Declared as most trusted Brands after survey conducted in 13 cities across India 7.Dedicated research and development team which works towards Strength product development
1.Good Knight doesn’t always work in eliminating mosquitoes 2. Limited penetration in rural areas, which can be an important Weakness market
1.Community outreach and disease prevention program for tapping Growing market 2. Tie-ups with hotel chains, resorts 3. Expansion in Indian as well as global markets Opportunity 4.Lotion in sachets, Repellent in gel form, Mosquito repellent oil etc
1. Rising competition in local markets 2. Popularity of other brands in the same segment Threats 3. High customer brand switching for the FMCG brands Competition
1.All out 2.Dabur’s Odomos Competitors 3.Reckitt and Benckiser’s Mortein
doc_644523977.docx