Description
SWOT ANALYSIS OF GODREJ GENTEEL
Godrej Genteel
Parent Company
Godrej Consumer Products
Category
Home care brands-detergents
Sector
FMCG
Tagline/ Slogan
Extra Touch of care for your clothes
USP
Wool wash liquid detergent STP
Segment
Cloth quality conscious housewives
Target Group
Middle income housewives
Positioning
Fabric care brand SWOT Analysis
1. One of the largest detergent brands 2. Has a substantial market share largely in South India 3. Integrated supply chain with Godrej 4.Ezee and Genteel combined make a major of market share 5. Excellent product availability through retail stores and kirana Strength stores
1. Limited brand visibility and advertising as compared to some other detergent brands Weakness 2. Pan-India and global presence is comparatively low
1.Expand the segment to wider variety of clothing 2. Tie-ups with hotel chains, resorts Opportunity 3. Expansion in Indian as well as global markets
1. Rising competition in local markets 2. Popularity of other brands in the same segment Threats 3. High customer brand switching for the FMCG brands Competition
1.Safewash 2.Vanish Competitors 3.Surf Excel
doc_282181483.docx
SWOT ANALYSIS OF GODREJ GENTEEL
Godrej Genteel
Parent Company
Godrej Consumer Products
Category
Home care brands-detergents
Sector
FMCG
Tagline/ Slogan
Extra Touch of care for your clothes
USP
Wool wash liquid detergent STP
Segment
Cloth quality conscious housewives
Target Group
Middle income housewives
Positioning
Fabric care brand SWOT Analysis
1. One of the largest detergent brands 2. Has a substantial market share largely in South India 3. Integrated supply chain with Godrej 4.Ezee and Genteel combined make a major of market share 5. Excellent product availability through retail stores and kirana Strength stores
1. Limited brand visibility and advertising as compared to some other detergent brands Weakness 2. Pan-India and global presence is comparatively low
1.Expand the segment to wider variety of clothing 2. Tie-ups with hotel chains, resorts Opportunity 3. Expansion in Indian as well as global markets
1. Rising competition in local markets 2. Popularity of other brands in the same segment Threats 3. High customer brand switching for the FMCG brands Competition
1.Safewash 2.Vanish Competitors 3.Surf Excel
doc_282181483.docx