Description
SWOT ANALYSIS OF GODREJ EXPERT
Godrej Expert
Parent Company
Godrej Consumer Products
Category
Personal Care Brands- Hair Care
Sector
FMCG
Tagline/ Slogan
Happy hair happy you
USP
Largest selling hair colour in India STP
Segment
Personal hair colour
Target Group
Men and women
Positioning
Powder hair colour SWOT Analysis
1.Approximate four crore users 2.Available in three variants: Care, original and advanced Ammonia free formulation 3.Two-thrids of market share in powder hair colour 4.100% grey coverage and is enhanced with perfume and conditioner. 5.Unique colour lock formulation 6.First to launch herbal based colour 7.First ever powder hair colour with consistency of gel that does not drip 8.In the event “mission Happy” 1500+ people colour their hair and Strength creates happy hair world record and enters Limca Book of Records
1.Has not expand into premium segment Weakness 2.Powder formulation not comfortable with some people
1.Penetration into rural & premium segments Opportunity 2.Tie-up with hair saloons
1.Increasing competition from sophisticated formulations creams and gel 2.In rural India Heena is preferred Threats 3.Increasing competition from local manufactures Competition
1.Emani 2.Bigen Powder hair dye 3.Diamond Competitors 4.Vasmol powder hair colour
doc_351988692.docx
SWOT ANALYSIS OF GODREJ EXPERT
Godrej Expert
Parent Company
Godrej Consumer Products
Category
Personal Care Brands- Hair Care
Sector
FMCG
Tagline/ Slogan
Happy hair happy you
USP
Largest selling hair colour in India STP
Segment
Personal hair colour
Target Group
Men and women
Positioning
Powder hair colour SWOT Analysis
1.Approximate four crore users 2.Available in three variants: Care, original and advanced Ammonia free formulation 3.Two-thrids of market share in powder hair colour 4.100% grey coverage and is enhanced with perfume and conditioner. 5.Unique colour lock formulation 6.First to launch herbal based colour 7.First ever powder hair colour with consistency of gel that does not drip 8.In the event “mission Happy” 1500+ people colour their hair and Strength creates happy hair world record and enters Limca Book of Records
1.Has not expand into premium segment Weakness 2.Powder formulation not comfortable with some people
1.Penetration into rural & premium segments Opportunity 2.Tie-up with hair saloons
1.Increasing competition from sophisticated formulations creams and gel 2.In rural India Heena is preferred Threats 3.Increasing competition from local manufactures Competition
1.Emani 2.Bigen Powder hair dye 3.Diamond Competitors 4.Vasmol powder hair colour
doc_351988692.docx