Description
SWOT ANALYSIS OF GODREJ CONSUMER PRODUCTS
Godrej Consumer Products
Parent Company
Godrej Ltd
Category
Home care, Personal Care
Sector
FMCG
Tagline/ Slogan
Brighter Living; Enjoy a brigher Godrej
USP
Providing superior quality and affordable products STP
Segment
Care products for daily needs
Target Group
Every Indian household especially middle class
Positioning
Value for money Product Portfolio
1. Goodnight 4. Ezee 7. Godrej Vigil Brands 10.Shikakai
2.Hit 5.Genteel 8.Godrej No.1
3. Jet 6.Cinthol 9.Fairglow
SWOT Analysis
1.Leader among India’s FMCG companies 2.Some brands in 100 most trusted brands 3.Presence in more than 60 countries 4.Over 1,300 full-time employees 5.Widespread distribution network across India Strength 6.To support the sales team it has a network of 33 C&F agents, 1,200+ distributors, 150 super stockists, 3,200 sub stockists and
650,000 retailers in India. 7.Recognized Godrej Research & Development Centre
1.Market share is limited due to presence of other strong FMCG brands 2.Godrej products has stiff competition from big domestic players Weakness and international brand
1.Tap rural markets and increase penetration in urban area 2.Mergers and acquisitions to strengthen the brand Opportunity 3.Increasing purchasing power of people thereby increasing demand
1.Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands Threats 3.Competition from unbranded and local products Competition
1. HUL 2. Black Rose 3. Loreal 4. Gillette 5.Palmolive 6. Old Spice 7. Wipro 8. Procter and Gamble Competitors 9.ITC
doc_920084908.docx
SWOT ANALYSIS OF GODREJ CONSUMER PRODUCTS
Godrej Consumer Products
Parent Company
Godrej Ltd
Category
Home care, Personal Care
Sector
FMCG
Tagline/ Slogan
Brighter Living; Enjoy a brigher Godrej
USP
Providing superior quality and affordable products STP
Segment
Care products for daily needs
Target Group
Every Indian household especially middle class
Positioning
Value for money Product Portfolio
1. Goodnight 4. Ezee 7. Godrej Vigil Brands 10.Shikakai
2.Hit 5.Genteel 8.Godrej No.1
3. Jet 6.Cinthol 9.Fairglow
SWOT Analysis
1.Leader among India’s FMCG companies 2.Some brands in 100 most trusted brands 3.Presence in more than 60 countries 4.Over 1,300 full-time employees 5.Widespread distribution network across India Strength 6.To support the sales team it has a network of 33 C&F agents, 1,200+ distributors, 150 super stockists, 3,200 sub stockists and
650,000 retailers in India. 7.Recognized Godrej Research & Development Centre
1.Market share is limited due to presence of other strong FMCG brands 2.Godrej products has stiff competition from big domestic players Weakness and international brand
1.Tap rural markets and increase penetration in urban area 2.Mergers and acquisitions to strengthen the brand Opportunity 3.Increasing purchasing power of people thereby increasing demand
1.Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands Threats 3.Competition from unbranded and local products Competition
1. HUL 2. Black Rose 3. Loreal 4. Gillette 5.Palmolive 6. Old Spice 7. Wipro 8. Procter and Gamble Competitors 9.ITC
doc_920084908.docx