Description
SWOT ANALYSIS OF GODREJ COLOUR SOFT
Godrej Colour Soft
Parent Company
Godrej Consumer Products
Category
Personal Care Brands- Hair care
Sector
FMCG
Tagline/ Slogan
Made for Indian hair and skin tones; Colors of India
USP
Ammonia free and cheaper than other ammonia free products STP
Segment
Personal hair colour
Target Group
Urban young women
Positioning
Ultra gentle hair colour SWOT Analysis
1.Ammonia free formulation that protects hair 2.Largest selling hair colour in terms of volumes (36 per cent volume share) 3.No irritation to skin and eyes 4.Built in moisture lock conditioner 5.Available in five different colours 6.Complete packaging which includes colourant, developer lotion, shampoo, conditioner sachets, measuring cup and a pair of gloves. Strength 7.Creation of “Godrej hair care institute”
1.Limited semi-urban penetration which can be a huge market 2.Basics hair shades available rather than fashion shades available Weakness with other brands
1.Tie-up and start of brand own hair saloons 2.Launch of various fashion shades Opportunity 3. Global expansion and international presence
1.Increasing competition from sophisticated formulations creams and gel 2.In rural India heena is preferred Threats 3.Increasing competition from local manufactures Competition
1.L’Oreal 2.Garnier 3.Schwarzkopf 4.Sunsilk pro colour Competitors 5.Wella
doc_970380236.docx
SWOT ANALYSIS OF GODREJ COLOUR SOFT
Godrej Colour Soft
Parent Company
Godrej Consumer Products
Category
Personal Care Brands- Hair care
Sector
FMCG
Tagline/ Slogan
Made for Indian hair and skin tones; Colors of India
USP
Ammonia free and cheaper than other ammonia free products STP
Segment
Personal hair colour
Target Group
Urban young women
Positioning
Ultra gentle hair colour SWOT Analysis
1.Ammonia free formulation that protects hair 2.Largest selling hair colour in terms of volumes (36 per cent volume share) 3.No irritation to skin and eyes 4.Built in moisture lock conditioner 5.Available in five different colours 6.Complete packaging which includes colourant, developer lotion, shampoo, conditioner sachets, measuring cup and a pair of gloves. Strength 7.Creation of “Godrej hair care institute”
1.Limited semi-urban penetration which can be a huge market 2.Basics hair shades available rather than fashion shades available Weakness with other brands
1.Tie-up and start of brand own hair saloons 2.Launch of various fashion shades Opportunity 3. Global expansion and international presence
1.Increasing competition from sophisticated formulations creams and gel 2.In rural India heena is preferred Threats 3.Increasing competition from local manufactures Competition
1.L’Oreal 2.Garnier 3.Schwarzkopf 4.Sunsilk pro colour Competitors 5.Wella
doc_970380236.docx