Description
SWOT ANALYSIS OF GODREJ CINTHOL
Godrej Cinthol
Parent Company
Godrej Consumer Products
Category
Personal Care Brands-Soaps
Sector
FMCG
Tagline/ Slogan
I use Cinthol. Do you?; Don’t stop
USP
Brand equity among consumers STP
Segment
Soap for total and complete skin protection
Target Group
Youth and male consumer
Positioning
Deodorant and complexion soap SWOT Analysis
1.24 hour confidence stamp 2.More than 80 lakh users 3.Association with film celebrity from the start 4. One of the most Recognized brands 5. One of the top three soap brands Strength 6. Excellent advertising and branding and top-of-the-mind brand
1.Female purchase retail items, but Cinthol soap targeted towards males Weakness 2.Not able to attain much consumers specially in the rural areas
1.Male grooming segment is expanding rapidly Opportunity 2.Expansion into rural segment
3.Extension into premium segment 4.Various variants such as handwash, shower gel, non-soap cleanser
1.Less of growth in soap markets 2.New innovative products from competitors Threats 3.Fragmented soap market Competition
1.Liril 2.Park avenue double deo soap Competitors 3.Apollo deodorant soap
doc_643273336.docx
SWOT ANALYSIS OF GODREJ CINTHOL
Godrej Cinthol
Parent Company
Godrej Consumer Products
Category
Personal Care Brands-Soaps
Sector
FMCG
Tagline/ Slogan
I use Cinthol. Do you?; Don’t stop
USP
Brand equity among consumers STP
Segment
Soap for total and complete skin protection
Target Group
Youth and male consumer
Positioning
Deodorant and complexion soap SWOT Analysis
1.24 hour confidence stamp 2.More than 80 lakh users 3.Association with film celebrity from the start 4. One of the most Recognized brands 5. One of the top three soap brands Strength 6. Excellent advertising and branding and top-of-the-mind brand
1.Female purchase retail items, but Cinthol soap targeted towards males Weakness 2.Not able to attain much consumers specially in the rural areas
1.Male grooming segment is expanding rapidly Opportunity 2.Expansion into rural segment
3.Extension into premium segment 4.Various variants such as handwash, shower gel, non-soap cleanser
1.Less of growth in soap markets 2.New innovative products from competitors Threats 3.Fragmented soap market Competition
1.Liril 2.Park avenue double deo soap Competitors 3.Apollo deodorant soap
doc_643273336.docx