Description
SWOT ANALYSIS OF GO AIR
Go Air Parent Company Category Sector Tagline/ Slogan USP Wadia Group Indian domestic sector Airlines Fly Smart Lowest Price Good service airlines STP Segment Target Group Positioning Cost Conscious Passengers Lower Middle Class / Middle Class Low Cost No Frills SWOT Analysis 1. Strong backing by the Promoters 2. LCC segment is ever growing in India 3. Has nearly 1000 flights per week 4. Covers all the major Indian cities Strength 5. Good branding and marketing in India 1. Market share is very less as compared to leading players Weakness 2. It has entered into the Indian market later than competition and also has lesser destinations 1. Middle Class taking to the skies Opportunity 2. More destinations for the customers to choose from
3. Global operations can also be a value addition 1. Plenty of new LCCs to compete with who already have taken the lead 2. Rising Labour costs 3. Rising Fuel Costs Competition Indigo Spice jet Competitors JetKonnect
Threats
doc_913270445.docx
SWOT ANALYSIS OF GO AIR
Go Air Parent Company Category Sector Tagline/ Slogan USP Wadia Group Indian domestic sector Airlines Fly Smart Lowest Price Good service airlines STP Segment Target Group Positioning Cost Conscious Passengers Lower Middle Class / Middle Class Low Cost No Frills SWOT Analysis 1. Strong backing by the Promoters 2. LCC segment is ever growing in India 3. Has nearly 1000 flights per week 4. Covers all the major Indian cities Strength 5. Good branding and marketing in India 1. Market share is very less as compared to leading players Weakness 2. It has entered into the Indian market later than competition and also has lesser destinations 1. Middle Class taking to the skies Opportunity 2. More destinations for the customers to choose from
3. Global operations can also be a value addition 1. Plenty of new LCCs to compete with who already have taken the lead 2. Rising Labour costs 3. Rising Fuel Costs Competition Indigo Spice jet Competitors JetKonnect
Threats
doc_913270445.docx