Description
SWOT ANALYSIS OF GLOBAL DESI
Global Desi
Parent Company
AND Design India Ltd
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Global Style Indian Threads
USP
Creates your unique style mantra STP
Segment
Women looking for Indian and casual apparel
Target Group
Urban young women form the middle and upper-middle class
Positioning
Perfect Ethnic wear SWOT Analysis
1. Anita Dongre’s reputation as successful designer behind brand 2. New collections every season maintains the vibrancy of the brand 3. Brand’s social work through Aseema an Ngo to protect the human rights of underprivileged children Strength 4. Stores located in over 20 Indian cities
1. Presence of strong competition means high brand switching and low customer loyalty 2. Presence only in a few Indian cities & limited brand recall due to Weakness lesser advertising compared to leading apparel brands
1. Growing spending on lifestyle brands. 2. Promotion of Indian wear in foreign countries. 3.Can tap new forms of retailing like online stores to cater to a larger Opportunity customer base
1. Competition from other premium designer brands 2. Govt Tax policies on apparel Threats 3.Highly fragmented fashion industry can be a serious threat Competition
1.Vikram Phadnis designer wear 2.Sabyasachi designer wear 3.BIBA Competitors 4. FabIndia
doc_990864313.docx
SWOT ANALYSIS OF GLOBAL DESI
Global Desi
Parent Company
AND Design India Ltd
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Global Style Indian Threads
USP
Creates your unique style mantra STP
Segment
Women looking for Indian and casual apparel
Target Group
Urban young women form the middle and upper-middle class
Positioning
Perfect Ethnic wear SWOT Analysis
1. Anita Dongre’s reputation as successful designer behind brand 2. New collections every season maintains the vibrancy of the brand 3. Brand’s social work through Aseema an Ngo to protect the human rights of underprivileged children Strength 4. Stores located in over 20 Indian cities
1. Presence of strong competition means high brand switching and low customer loyalty 2. Presence only in a few Indian cities & limited brand recall due to Weakness lesser advertising compared to leading apparel brands
1. Growing spending on lifestyle brands. 2. Promotion of Indian wear in foreign countries. 3.Can tap new forms of retailing like online stores to cater to a larger Opportunity customer base
1. Competition from other premium designer brands 2. Govt Tax policies on apparel Threats 3.Highly fragmented fashion industry can be a serious threat Competition
1.Vikram Phadnis designer wear 2.Sabyasachi designer wear 3.BIBA Competitors 4. FabIndia
doc_990864313.docx